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    <title>Clearspace Server Syndication Feed</title>
    <link>http://www.gtscommunity.com/portal/blogs</link>
    <description>A syndication feed of all the blogs on this system</description>
    <pubDate>Wed, 08 Sep 2010 19:42:35 GMT</pubDate>
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    <dc:date>2010-09-08T19:42:35Z</dc:date>
    <item>
      <title>GTS Wins Glass Magazine's 2010 Crystal Achievement Award</title>
      <link>http://www.gtscommunity.com/portal/blogs/GTSnews/2010/09/08/gts-wins-glass-magazines-2010-crystal-achievement-award</link>
      <description>&lt;!-- [DocumentBodyStart:4753b82f-81cf-47d7-8acf-15ed2cdb7b7c] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="color: #000000;"&gt;&lt;strong style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;PORTLAND, OR. – September 9, 2010&lt;/span&gt;&lt;/strong&gt; &lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;– &lt;span style="mso-bidi-font-weight: bold;"&gt;GTS Services, a division of Pittsburgh Glass Works and the leading &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;software and services provider to the glass industry, was honored today by Glass Magazine’s 2010 Crystal Achievement Award for Most Innovative Industry-Specific Software.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;; mso-bidi-font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;GTS GlasPac&lt;sup&gt;®&lt;/sup&gt;LX Glazier Edition with Microsoft Dynamics&lt;sup&gt;®&lt;/sup&gt; empowers contract glazing &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;companies to manage and control all aspects of their jobs from estimating to project management through financial accounting and business analysis. GlasPacLX eliminates complex steps and non-value added functions found in competing software solutions to deliver only what a glass company requires to improve profitability.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;; mso-bidi-font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0.1pt 0in; line-height: 150%; mso-para-margin-top: .01gd; mso-para-margin-right: 0in; mso-para-margin-bottom: .01gd; mso-para-margin-left: 0in;"&gt;&lt;span style="mso-bidi-font-weight: bold; mso-bidi-font-family: Arial;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;"One of the best decisions I've ever made was moving to the on-line version of GlasPacLX with Microsoft Dynamics GP."  Doug Linderer, Go-Glass Corporation.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; mso-layout-grid-align: none; mso-pagination: none;"&gt;&lt;span style="mso-bidi-font-weight: bold; mso-bidi-font-family: Arial;"&gt;&lt;span style="font-size: 12pt; color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; mso-layout-grid-align: none; mso-pagination: none;"&gt;&lt;span style="mso-bidi-font-weight: bold; mso-bidi-font-family: Arial;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;Glass Magazine‘s 2010 Crystal Achievement Award winners are selected by a panel of judges representing all segments of the glass industry, the awards recognize the best products and glass applications the commercial, retail and fabrication markets have to offer. This year’s program includes 30 categories but only one winner per category.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; mso-layout-grid-align: none; mso-pagination: none;"&gt;&lt;span style="mso-bidi-font-weight: bold; mso-bidi-font-family: Arial;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;; mso-bidi-font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;“We are honored to be recognized as one of the best products in this industry. We know that contract glaziers are facing tough times during this economic downturn, and our software is making a difference by streamlining and automating their workflow which in turn increases their productivity and reduces overhead costs,” said Mike Jones, president of GTS. “GlasPacLX helps glass companies focus on the most profitable elements of their business.”&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:4753b82f-81cf-47d7-8acf-15ed2cdb7b7c] --&gt;</description>
      <pubDate>Wed, 08 Sep 2010 19:40:37 GMT</pubDate>
      <author>wendym</author>
      <guid>http://www.gtscommunity.com/portal/blogs/GTSnews/2010/09/08/gts-wins-glass-magazines-2010-crystal-achievement-award</guid>
      <dc:date>2010-09-08T19:40:37Z</dc:date>
      <wfw:comment>http://www.gtscommunity.com/portal/blogs/GTSnews/comment/gts-wins-glass-magazines-2010-crystal-achievement-award</wfw:comment>
      <wfw:commentRss>http://www.gtscommunity.com/portal/blogs/GTSnews/feeds/comments?blogPost=1174</wfw:commentRss>
    </item>
    <item>
      <title>GTS is Platnum Sponsor of 2009 Sail for the Cure</title>
      <link>http://www.gtscommunity.com/portal/blogs/GTSnews/2009/09/11/gts-is-platnum-sponsor-of-2009-sail-for-the-cure</link>
      <description>&lt;!-- [DocumentBodyStart:707454ae-4c30-4970-9d3b-bf98879d932b] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p class="MsoNormal" style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="text-align: left;"&gt;&lt;strong style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;GTS IS PLATINUM SPONSOR OF 2009 SAIL FOR THE CURE&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p style="text-align: left;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="font-size: 12pt;"&gt;Software and services provider donates technology needed to manage breast cancer research fundraising event&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="text-align: left;"&gt;&lt;span style="font-size: 12pt; color: #000000;"&gt;&lt;span style="font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="text-align: left;"&gt;&lt;span style="font-size: 12pt; color: #000000;"&gt;&lt;span style="font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="color: #000000;"&gt;&lt;strong style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;PORTLAND&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;, OR. -- Sept,11 2009&lt;/span&gt;&lt;/strong&gt; &lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;-- &lt;span style="mso-bidi-font-weight: bold;"&gt;GTS, a division of Pittsburgh Glass Works and a leading software and services provider to the glass industry, is donating $13,000 worth of computer management expertise to the Oregon Women’s Sailing Association’s Sail for the Cure 2009.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;; mso-bidi-font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;“We are honored to be joining forces with the Oregon Women’s Sailing Association to support this year’s Sail for the Cure and its efforts to raise funds and awareness for breast cancer research,” said Mike Jones, president of GTS.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;; mso-bidi-font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;; mso-bidi-font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;Sail for the Cure 2009 celebrates its 10&lt;sup&gt;th&lt;/sup&gt; anniversary event on Sunday, September 27 at the Portland Yacht Club on the Columbia River.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt; Sail for the Cure includes on-the-water sailing activity, silent and live auctions, music and more.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;; mso-bidi-font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;Sail for the Cure Chairwoman Jeanine Hohn said, "The Oregon Women's Sailing Association is thrilled to receive such an amazing outpouring of support from GTS for the 10th anniversary of Sail for the Cure. Through this donation of technology, we will surely be able to run a very smooth and successful fund-raising event this year."&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;Some 500 people and 85 boats are expected to participate.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt; The overall fundraising goal for the event is $50,000. Local KATU reporter Shellie Bailey-Shah, a breast cancer survivor, will emcee and Sony Hess, also a breast cancer survivor, will perform with the Sony Hess Band.&lt;span style="mso-spacerun: yes;"&gt;  &lt;/span&gt; &lt;strong&gt;All net proceeds to the event will be donated to the Oregon and SW Washington affiliate of Susan G. Komen for the Cure.&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:707454ae-4c30-4970-9d3b-bf98879d932b] --&gt;</description>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">susan_g_komen</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">sail_for_the_cure</category>
      <pubDate>Fri, 11 Sep 2009 15:51:51 GMT</pubDate>
      <author>wendym</author>
      <guid>http://www.gtscommunity.com/portal/blogs/GTSnews/2009/09/11/gts-is-platnum-sponsor-of-2009-sail-for-the-cure</guid>
      <dc:date>2009-09-11T15:51:51Z</dc:date>
      <wfw:comment>http://www.gtscommunity.com/portal/blogs/GTSnews/comment/gts-is-platnum-sponsor-of-2009-sail-for-the-cure</wfw:comment>
      <wfw:commentRss>http://www.gtscommunity.com/portal/blogs/GTSnews/feeds/comments?blogPost=1168</wfw:commentRss>
    </item>
    <item>
      <title>GTS Earns Certified For Microsoft Dynamics Accreditation</title>
      <link>http://www.gtscommunity.com/portal/blogs/GTSnews/2009/06/29/gts-earns-certified-for-microsoft-dynamics-accreditation</link>
      <description>&lt;!-- [DocumentBodyStart:f9dae87e-2ed9-4ab5-b038-00adc53d17a3] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p style="text-align: left;"&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;*GlasPacLX &lt;span style="mso-bidi-font-weight: bold;"&gt;Has Met Microsoft’s Highest Standard for Partner-Developed Software Solutions&lt;/span&gt;*&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;strong style="mso-bidi-font-weight: normal;"&gt;Portland, OR., June 22, 2009&lt;/strong&gt; – GTS announced today that its GlasPacLX&lt;span style="mso-bidi-font-family: Arial;"&gt;, the leading management software for glass shops,&lt;/span&gt; is now Certified for Microsoft Dynamics, which signifies that the solution has met Microsoft Corp.’s highest standard for partner-developed software. By successfully meeting all certification requirements, GlasPacLX can now carry the distinct Certified for Microsoft Dynamics logo.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"&gt;&lt;span style="font-size: 12pt; color: #000000;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;GTS is one of only two companies in the U.S. to reach this level of integration and certification with Microsoft Dynamics GP and it is the &lt;strong style="mso-bidi-font-weight: normal;"&gt;&lt;em style="mso-bidi-font-style: normal;"&gt;only&lt;/em&gt;&lt;/strong&gt; company serving the glass market to offer this solution.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt; As part of the certification process, GTS was required to provide ten current clients to serve as references during the independent third party certification process and undergo rigorous testing which included 44 significant impact test points.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;Solutions that are Certified for Microsoft Dynamics have demonstrated development quality and compatibility with the Microsoft Dynamics product by passing rigorous VeriTest software solution testing. In addition, the Microsoft Dynamics partner must have customers who are successfully using the certified solution and are willing to recommend it, be enrolled in a Partner Service Plan with Microsoft, and be a Gold Certified Partner in the Microsoft Partner Program.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;“By requiring both the software solution and the partner to meet our highest standards, Microsoft is assuring customers that these certified solutions work with their investments in Microsoft Dynamics,” said Doug Kennedy, vice president, Microsoft Dynamics Partners. “Microsoft congratulates GTS Services on achieving the Certified for Microsoft Dynamics status for GlasPacLX by demonstrating its success and commitment in delivering a leading Microsoft Dynamics solution.”&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;According to Doug Linderer, Chairman, GO-Glass Corporation, the end result is well worth the effort.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt; &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;“GlasPacLX with Microsoft Dynamics GP has the wing-span required to handle all facets of our diversified glass business,” said Linderer.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;“This certification from Microsoft is especially gratifying to our business given it requires that customers are successfully using the solution and willing to recommend it to others,” said Mike Jones, President of GTS Services.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-tab-count: 5;"&gt;                                                           &lt;/span&gt; ###&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;About GTS&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;; mso-bidi-font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;© 2009 GTS Services, LLC. All rights reserved. GTS, a division of Pittsburgh Glass Works, is a leading software and services provider to the glass industry.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt; For over 25 years its products have helped glass companies deal with the increasing technical demands of their business and connect them with consumers, suppliers, and insurance companies.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt; The company’s internet marketing experts have a unique approach to simplifying the Web for its customers.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt; Whether it is on-line advertising management, ranking well on search engines, improving customer engagement, or web analytics, GTS keeps pace with the online business trends to deliver high performance – but budget friendly – web strategies.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt; GTS is a Microsoft Certified Gold partner.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt; For more information about GTS products and services, visit&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.gtsservices.com/"&gt;&lt;span style="color: #800080;"&gt;www.gtsservices.com&lt;/span&gt;&lt;/a&gt; &lt;span style="color: #000000;"&gt;and&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.scoremywebsite.com/"&gt;www.scoremywebsite.com&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 9pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;; mso-bidi-font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;GlasPac, GTS and GTS Services are trademarks of GTS Services, LLC.&lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt; All other products or company names are used for identification purposes only and may be trademarks of their respective owners.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: #000000;"&gt;&lt;strong&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;About Microsoft Dynamics&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;amp;quot;Arial&amp;amp;quot;,&amp;amp;quot;sans-serif&amp;amp;quot;;"&gt;&lt;span style="color: #000000;"&gt;      Microsoft Dynamics is a line of financial, customer-relationship and supply-chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:f9dae87e-2ed9-4ab5-b038-00adc53d17a3] --&gt;</description>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">microsoft_dynamics</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">dynamicsgp</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">press_release</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">doug_linderer</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">mike_jones</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">certification</category>
      <pubDate>Mon, 29 Jun 2009 22:26:43 GMT</pubDate>
      <author>wendym</author>
      <guid>http://www.gtscommunity.com/portal/blogs/GTSnews/2009/06/29/gts-earns-certified-for-microsoft-dynamics-accreditation</guid>
      <dc:date>2009-06-29T22:26:43Z</dc:date>
      <wfw:comment>http://www.gtscommunity.com/portal/blogs/GTSnews/comment/gts-earns-certified-for-microsoft-dynamics-accreditation</wfw:comment>
      <wfw:commentRss>http://www.gtscommunity.com/portal/blogs/GTSnews/feeds/comments?blogPost=1164</wfw:commentRss>
    </item>
    <item>
      <title>Social Media Best Practices</title>
      <link>http://www.gtscommunity.com/portal/blogs/GTSnews/2009/03/20/social-media-best-practices</link>
      <description>&lt;!-- [DocumentBodyStart:be1bf248-f870-4a0b-a7da-6d7c689c59a5] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;With social media sites like&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.facebook.com/"&gt;Facebook&lt;/a&gt;&lt;span style="color: #000000;"&gt;,&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.myspace.com/"&gt;MySpace&lt;/a&gt; &lt;span style="color: #000000;"&gt;and&lt;/span&gt; &lt;span style="color: #800080;"&gt;&lt;a class="jive-link-external-small" href="http://www.twitter.com"&gt;Twitter&lt;/a&gt;&lt;/span&gt; &lt;span style="color: #000000;"&gt;being all the rage lately, there are bound to be questions about how these popular online tools should be deployed in a business environment. Some companies fully embrace social media, creating Facebook and MySpace profiles and pages, Twitter accounts, and using them to interact with customers, as well as advertise to potential customers, and manage their online reputation. Here are some best practices for implementing social media in your company.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;                                               &lt;a href="http://www.gtscommunity.com/portal/servlet/JiveServlet/showImage/38-1160-1493/social+media.jpg"&gt;&lt;img alt="social media.jpg" class="jive-image" src="http://www.gtscommunity.com/portal/servlet/JiveServlet/downloadImage/38-1160-1493/social+media.jpg"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ol start="1" type="1"&gt;&lt;li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;DO use Social Media as a customer service tool. Your customers—and potential customers—are already talking about you online. To their Facebook friends, on their blog or via Twitter. Why not become a part of those conversations? If a customer has a gripe, they are much more likely to post something about it online, and social media is an increasingly popular place for online rants, especially about customer service. Social media is a great way to manage your online reputation. By engaging people who may have experienced a less than optimal situation with your company, you can greatly reduce the amount of negativity associated with your company and brand. Resolving issues in plain view of the general public goes miles towards building a reputation for transparency, as well as building trust in your company/brand. Comcast has been particularly successful at&lt;/span&gt; &lt;span style="color: #800080;"&gt;&lt;a class="jive-link-external-small" href="http://www.readwriteweb.com/archives/how_to_get_customer_service_via_twitter.php"&gt;using Twitter to resolve customer issues&lt;/a&gt;&lt;/span&gt;&lt;span style="color: #000000;"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ol start="2" style="margin-top: 0in;" type="1"&gt;&lt;li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;DON’T use social media for recycling data or automated feed dumping. Nothing is worse than a company reposting the same thing that is on their website on their Facebook page or Twitter feed all the time. Linking to the website or blog post from your page/feed is great, but always save some unique information for social media. You want to engage your audience, not recycle information. One recommended use would be posting an&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.facebook.com/apps/application.php?id=2393713474"&gt;&lt;span style="color: #800080;"&gt;online coupon&lt;/span&gt;&lt;/a&gt; &lt;span style="color: #000000;"&gt;just for your Facebook friends/fans, or Twitter followers. Make sure it is a ‘limited time only’ offer, to ensure the coupon isn’t abused. Some other potential uses would be “web only” deals or specials, free gifts, or complimentary services and perks.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p class="MsoListParagraph" style="margin: 0in 0in 0pt 0.5in;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ol start="3" style="margin-top: 0in;" type="1"&gt;&lt;li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.0pt;"&gt;DO be conversational. Monitor your pages and feeds (most social media sites offer email notification for this), and interact with your customers. With Twitter, use “@username” replies and “re-tweet” interesting and relevant posts as much as possible. On Facebook, respond to questions or requests for information on your company or its products. When someone has a gripe, respond publicly, and use the opportunity to show you are human, and willing to work with someone to resolve an issue.&lt;/span&gt; &lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ol start="4" style="margin-top: 0in;" type="1"&gt;&lt;li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.0pt;"&gt;DO have fun and be human.&lt;/span&gt; &lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;Give your customers some personality to enjoy. Being a social media automaton is not going to get you any fans or followers, and could even hurt your potential to gain new customers. Make social media fun and interesting to your fans and followers, and they will think of you first when they need your product or service.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ol start="5" style="margin-top: 0in;" type="1"&gt;&lt;li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;DON’T be rude or condescending to people online, even if they are a&lt;/span&gt; &lt;span style="color: #800080;"&gt;&lt;a class="jive-link-external-small" href="http://en.wikipedia.org/wiki/Troll_(Internet)"&gt;troll&lt;/a&gt;&lt;/span&gt; &lt;span style="color: #000000;"&gt;or are trying to&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://en.wikipedia.org/wiki/Flaming_(internet)"&gt;flame&lt;/a&gt; &lt;span style="color: #000000;"&gt;you. Most things posted online can remain there indefinitely. Having rude interactions with people online won’t win you new customers, and will just remind everyone that you didn’t handle a situation appropriately. If needed, you can always appeal to moderators or help staff of the social media platform for help with trolls and people who flame you online.&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p class="MsoListParagraph" style="margin: 0in 0in 0pt 0.5in;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ol start="6" style="margin-top: 0in;" type="1"&gt;&lt;li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.0pt;"&gt;DON’T share sensitive information. If you are managing a social media presence for your company, you definitely don’t want to post things about layoffs, gossip, and other sensitive or potentially harmful information. Avoid things that could put your company in a negative light, or cause distrust among your potential customers. That’s just common business sense!&lt;/span&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p class="MsoListParagraph" style="margin: 0in 0in 0pt 0.5in;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;ol start="7" style="margin-top: 0in;" type="1"&gt;&lt;li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; tab-stops: list .5in;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;DON’T let your page, profile or Twitter stream go stagnant. Social media is all about engagement, and creating a profile or page, and then letting it sit there, is not going to do you any benefit. Post links to interesting articles in your industry. Ask questions, post surveys, contests and/or special offers…anything to engage your fans and get them thinking about your company and its offerings.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;strong&gt;Use of social media is growing at an exponential rate. What are you doing to capitalize on these exciting new online tools?  Are you doing enough?&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"&gt;&lt;span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:be1bf248-f870-4a0b-a7da-6d7c689c59a5] --&gt;</description>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">advertising</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">internet_marketing_services</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">website</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">ims</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">scoremywebsite</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">social_media</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">marketing</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">internet</category>
      <pubDate>Fri, 20 Mar 2009 22:50:29 GMT</pubDate>
      <author>wendym</author>
      <guid>http://www.gtscommunity.com/portal/blogs/GTSnews/2009/03/20/social-media-best-practices</guid>
      <dc:date>2009-03-20T22:50:29Z</dc:date>
      <wfw:comment>http://www.gtscommunity.com/portal/blogs/GTSnews/comment/social-media-best-practices</wfw:comment>
      <wfw:commentRss>http://www.gtscommunity.com/portal/blogs/GTSnews/feeds/comments?blogPost=1160</wfw:commentRss>
    </item>
    <item>
      <title>Can Your Customers Find you online? (Local Search)</title>
      <link>http://www.gtscommunity.com/portal/blogs/GTSnews/2009/02/18/can-your-customers-find-you-online-local-search</link>
      <description>&lt;!-- [DocumentBodyStart:5431a2bc-5614-4f7a-9c34-04c774f0eee4] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;Much has been written about advertising on the Internet, and using search engines to get customers to your website, but can those customers &lt;em style="mso-bidi-font-style: normal;"&gt;really&lt;/em&gt; find you in your town? An easy (and free) tool many business owners don’t take advantage of is the “local search” listing section of the major Search Engines.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;What is local search? Simply put, local search is a listing within the search engine’s maps database for your business. It is important to note that local business listings are only valid for businesses that have a real physical location. “Virtual” or “mobile” locations are typically not allowed. Local business listings include the company’s name, address, phone number(s), website address, and even hours of business and services offered. And best of all, they are FREE!&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;As an added bonus, local listings are shown in the local business results section within the regular search engine results page. A Google “10-Box” local business results section is shown below, for the search “commercial roofing products” near Portland, Oregon.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="mso-no-proof: yes;"&gt;&lt;/span&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="font-family: Calibri;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;a href="http://www.gtscommunity.com/portal/servlet/JiveServlet/showImage/38-1157-1491/TenBox.gif"&gt;&lt;img alt="TenBox.gif" class="jive-image-thumbnail jive-image" height="220" src="http://www.gtscommunity.com/portal/servlet/JiveServlet/downloadImage/38-1157-1491/522-220/TenBox.gif" width="522"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="font-family: Calibri;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;Chances are, your company already has a local business listing on&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.google.com/local/add/splashPage?hl=en-US&amp;amp;gl=US"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Google&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;,&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://local.yahoo.com/"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Yahoo!&lt;/span&gt;&lt;/a&gt; &lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;and Microsoft’s&lt;/span&gt; &lt;a class="jive-link-external-small" href="https://ssl.search.live.com/listings/BusinessSearch.aspx"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Live Search&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;, even if you didn’t enter that information yourself. Here’s why: The major search engines take business information posted on other websites.&lt;/span&gt; &lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;Data from business review websites, like&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.citysearch.com/"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;CitySearch.com&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;,&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.yelp.com/"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Yelp.com&lt;/span&gt;&lt;/a&gt; &lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;and&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.merchantcircle.com/"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;MerchantCircle.com&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;is imported by the search engines for this purpose as well. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;In the example below, the local business listing was created from listings on Super Pages and Dex Knows, and has not been claimed or edited by the business owner. There are 8 additional web pages that mention the company (ABC Supply), and 2 pages of user-generated content, typically blog posts, that also reference the business somewhere online. This business has not received any reviews online, positive or negative. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;a href="http://www.gtscommunity.com/portal/servlet/JiveServlet/showImage/38-1157-1490/ABC.gif"&gt;&lt;img alt="ABC.gif" class="jive-image-thumbnail jive-image" height="259" src="http://www.gtscommunity.com/portal/servlet/JiveServlet/downloadImage/38-1157-1490/504-259/ABC.gif" width="504"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="mso-no-proof: yes;"&gt;&lt;/span&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;Some questions to consider about your local business listings:&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l1 level1 lfo1;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Do they exist in the 3 major search engines (Google, Yahoo!, MSN/Live)?&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l1 level1 lfo1;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Is the information they contain correct and relevant to your business?&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in; mso-list: l1 level1 lfo1;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Have you claimed your business listing in each of the major engines?&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;Yes, all of the major engines allow, and actually prefer, business owners to claim their local listings. To quickly find out if your local business listings have been claimed, visit&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.getlisted.org/"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;GetListed.org&lt;/span&gt;&lt;/a&gt; &lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;and enter your businesses name and zip code. GetListed.org even gives you easy links to claim your listing in each search engine.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;Once you have submitted a claim request to each engine, the engines will verify that you are indeed the business owner by calling you or mailing you a letter with a unique code that must be entered into the listing. After you have verified your ownership and claimed the listing, you are free to edit your listing information. Here are some tips to consider when you do this:&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo2;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Make your listings as accurate as possible.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo2;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-family: Calibri;"&gt;&lt;span style="font-size: 12pt;"&gt;Place your listing in as many &lt;span style="text-decoration: underline;"&gt;appropriate&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt;"&gt;categories or types as possible in each engine’s local business center.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo2;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Solicit positive reviews from customers! If a customer thanks you for doing a great job, ask them to review your business on Google, CitySearch, Yelp, or other review sites. A good idea would be to create postcards for your company, with the URLs to your local business listing, Yelp, CitySearch, etc…to make it easy for them to find you on those popular review sites.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;Total number of reviews, as well as amount of additional user content and web pages helps the local listing to rise within the “10 Box” results section. Note that while negative reviews are not good for the company’s reputation, they do actually help the listing get better rankings in local search, and provide a way for the company to address customer issues publicly, which increases trust. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;In review, it is very important to have a good local search strategy in place for your business. You can start by following the tips below:&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l2 level1 lfo3;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;1.&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Go to&lt;/span&gt;&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.getlisted.org/"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;GetListed.org&lt;/span&gt;&lt;/a&gt; &lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;and check your local listings.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l2 level1 lfo3;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;2.&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Claim each listing.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l2 level1 lfo3;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;3.&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Edit/update each listing.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l2 level1 lfo3;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;4.&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Solicit user feedback in the form of reviews and user generated content (blog posts, etc).&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in; mso-list: l2 level1 lfo3;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt; font-family: Calibri;"&gt;5.&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;Ensure your full business address is located on your website.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in; mso-list: l2 level1 lfo3;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in; mso-list: l2 level1 lfo3;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:5431a2bc-5614-4f7a-9c34-04c774f0eee4] --&gt;</description>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">ims</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">stats</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">blog</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">on-line</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">internet</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">marketing</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">search</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">website</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">advertising</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">internet_marketing_services</category>
      <pubDate>Wed, 18 Feb 2009 21:31:31 GMT</pubDate>
      <author>wendym</author>
      <guid>http://www.gtscommunity.com/portal/blogs/GTSnews/2009/02/18/can-your-customers-find-you-online-local-search</guid>
      <dc:date>2009-02-18T21:31:31Z</dc:date>
      <wfw:comment>http://www.gtscommunity.com/portal/blogs/GTSnews/comment/can-your-customers-find-you-online-local-search</wfw:comment>
      <wfw:commentRss>http://www.gtscommunity.com/portal/blogs/GTSnews/feeds/comments?blogPost=1157</wfw:commentRss>
    </item>
    <item>
      <title>Does Marketing work in this economy?</title>
      <link>http://www.gtscommunity.com/portal/blogs/GTSnews/2009/01/26/does-marketing-work-in-this-economy</link>
      <description>&lt;!-- [DocumentBodyStart:9f10b097-5263-4806-a277-cb27e4f86896] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;span style="font-family: Calibri; color: #000000; font-size: 12pt;"&gt;&lt;a href="http://www.gtscommunity.com/portal/servlet/JiveServlet/showImage/38-1154-1470/theskyisfalling.jpg"&gt;&lt;img alt="theskyisfalling.jpg" class="jive-image" height="232" src="http://www.gtscommunity.com/portal/servlet/JiveServlet/downloadImage/38-1154-1470/348-232/theskyisfalling.jpg" width="348"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;span style="font-family: Calibri; color: #000000; font-size: 12pt;"&gt;We all know what’s happening in the economy. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; We’re living it. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; Homeowners are in trouble. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; Home buyers are nowhere to be found. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; Banks aren’t lending. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; Consumers aren’t spending. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; The sky is fall. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; Responsible businesses are slashing spending across the board to ride out the storm… Or are they? &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; Or should they be?&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;span style="font-family: Calibri; color: #000000; font-size: 12pt;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;span style="font-family: Calibri; color: #000000; font-size: 12pt;"&gt;Penn State’s Smeal College of Business * study, “&lt;a class="jive-link-external-small" href="http://www.smeal.psu.edu/news/latest-news/mar05/leverage.html/"&gt;Turning Adversity &lt;span class="highlightedsearchterm"&gt;In&lt;/span&gt;to Advantage: Does Proactive &lt;span&gt;&lt;span class="highlightedsearchterm"&gt;Marketing&lt;/span&gt;&lt;/span&gt; Dur&lt;span&gt;&lt;span class="highlightedsearchterm"&gt;in&lt;/span&gt;&lt;/span&gt;g a &lt;span class="highlightedsearchterm"&gt;Recession&lt;/span&gt; Pay Off?"&lt;/a&gt; , finds that companies that proactively market during a recession not only survive but thrive. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;Marketing dollars spent during a down economy are more powerful than the same amount spent during the good times, because each dollar represents a greater percentage of the marketing pie.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;span style="font-family: Calibri; color: #000000; font-size: 12pt;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;This isn’t time to launch a huge branding campaign, but it is the time to weigh every penny against results. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;Just getting your name out there isn’t enough. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; Accountability is important in every aspect of your business. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;Marketing shouldn’t get a pass. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-add-space: auto; mso-layout-grid-align: none;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-family: Calibri;"&gt;&lt;span style="font-size: 12pt;"&gt;How many people are seeing/hearing your advertisement? &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt;"&gt;(If you can’t answer this you’re losing money!)&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-add-space: auto; mso-layout-grid-align: none;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-family: Calibri;"&gt;&lt;span style="font-size: 12pt;"&gt;How many people are responding to your ad?&lt;/span&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;span style="font-size: 12pt;"&gt;(Same as above!)&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpLast" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-add-space: auto; mso-layout-grid-align: none;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-family: Calibri;"&gt;&lt;span style="font-size: 12pt;"&gt;Your buyers have changed the way the research and buy. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt;"&gt;Have you?&lt;/span&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; &lt;span style="mso-bidi-font-family: HelveticaNeue-Light;"&gt;&lt;span style="font-size: 12pt;"&gt;Forrester Research found that in the next six months 26 percent of interactive marketers plan to increase their interactive marketing investments and 46 percent will maintain them at current levels.&lt;span style="mso-spacerun: yes;"&gt;   GTS' own Mike Jones has a great &lt;a class="jive-link-external-small" href="http://tinyurl.com/9xetf5"&gt;blog post&lt;/a&gt; on this subject.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;&lt;span style="mso-bidi-font-family: HelveticaNeue-Light;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;span style="mso-bidi-font-family: HelveticaNeue-Light;"&gt;&lt;span style="font-family: Calibri; color: #000000; font-size: 12pt;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;span style="mso-bidi-font-family: HelveticaNeue-Light;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;What have you found that works? &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; Are you doing enough?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;span style="mso-bidi-font-family: HelveticaNeue-Light;"&gt;&lt;span style="font-family: Calibri; color: #000000; font-size: 12pt;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;em style="mso-bidi-font-style: normal;"&gt;*I sincerely apologize to my fellow University of Pittsburgh alumni for noting a Penn State Study.  I tried desperately to find something from anywhere else.  (It could be worse.  It could be West Virginia).&lt;/em&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"&gt;&lt;span style="font-family: Calibri; color: #000000; font-size: 12pt;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:9f10b097-5263-4806-a277-cb27e4f86896] --&gt;</description>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">internet</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">change</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">website</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">ims</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">blog</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">on-line</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">marketing</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">advertising</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">internet_marketing_services</category>
      <pubDate>Mon, 26 Jan 2009 19:58:57 GMT</pubDate>
      <author>wendym</author>
      <guid>http://www.gtscommunity.com/portal/blogs/GTSnews/2009/01/26/does-marketing-work-in-this-economy</guid>
      <dc:date>2009-01-26T19:58:57Z</dc:date>
      <wfw:comment>http://www.gtscommunity.com/portal/blogs/GTSnews/comment/does-marketing-work-in-this-economy</wfw:comment>
      <wfw:commentRss>http://www.gtscommunity.com/portal/blogs/GTSnews/feeds/comments?blogPost=1154</wfw:commentRss>
    </item>
    <item>
      <title>NACE  (International Autobody Congress &amp; Exposition) 2008- Las Vegas</title>
      <link>http://www.gtscommunity.com/portal/blogs/GTSnews/2008/12/05/nace-international-autobody-congress-exposition-2008--las-vegas</link>
      <description>&lt;!-- [DocumentBodyStart:58cf9632-3efa-4444-97bb-89cc898e1657] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;It is hard to believe NACE was a month ago already! &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;I had hoped to post a recap for everyone as soon as we got back to Portland. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;It’s been a whirlwind since we returned, partly because NACE was such a great show for us.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;Automotive Aftermarket Industry Week (AAIW) took place in Las Vegas November 3-8. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;AIA consists of three main shows: AAPEX, SEMA and NACE. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;To kick the week off our friends at&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.aquapel.com/"&gt;&lt;span style="font-size: 12pt; color: #800080; font-family: Calibri;"&gt;Aquapel&lt;/span&gt;&lt;/a&gt; &lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;were exhibiting at&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://aapexshow.com/"&gt;&lt;span style="font-size: 12pt; color: #800080; font-family: Calibri;"&gt;AAPEX&lt;/span&gt;&lt;/a&gt; &lt;span style="color: #000000;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="font-family: Calibri;"&gt;and allowed us to spend time in their booth to meet with customers and prospects. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;Anyone who hasn’t already really needs to check out Aquapel rain repellant. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;I’ve tried the others, and they don’t come close to stacking up! &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;Aquapel is amazing! &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a class="jive-link-external-small" href="http://www.aquapel.com/"&gt;&lt;span style="font-size: 12pt; color: #800080; font-family: Calibri;"&gt;www.aquapel.com&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt;"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;We were able to slip away and spend some time at&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.semashow.com/main/main.aspx?ID=/content/SEMASHOWcom/HomePage"&gt;&lt;span style="font-size: 12pt; color: #800080; font-family: Calibri;"&gt;SEMA&lt;/span&gt;&lt;/a&gt; &lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;(Specialty Equipment Market Association). &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;What an overwhelming spectacle SEMA is: 2 Million square feet of exhibits, well over 100,000 people and all kinds of outrageous hotrods &amp;amp; parts that I can’t even describe. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;The one that sticks in my mind was this crazy&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.cardomain.com/event/2008/11/04/SEM?c=0&amp;amp;p=8&amp;amp;i=314"&gt;&lt;span style="font-size: 12pt; color: #800080; font-family: Calibri;"&gt;motorcycle meets batmobile&lt;/span&gt;&lt;/a&gt; &lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;thing (like I said hard to describe). &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormalCxSpLast"&gt;&lt;span style="font-size: 12pt; color: #000000; font-family: Times New Roman;"&gt;With the week in full swing,&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.naceexpo.com/NACE08/public/enter.aspx"&gt;&lt;span style="font-size: 12pt; color: #800080; font-family: Times New Roman;"&gt;NACE&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Times New Roman;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt; began November 5&lt;sup&gt;th&lt;/sup&gt;. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;GTS’ Internet Marketing Services team had a lot to show off: &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 1in; text-indent: -0.25in; mso-add-space: auto; mso-list: l0 level1 lfo1;"&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;      &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;a class="jive-link-external-small" href="http://www.scoremywebsite.com/"&gt;&lt;span style="font-size: 12pt; color: #800080; font-family: Calibri;"&gt;ScoreMyWebsite&lt;/span&gt;&lt;/a&gt; &lt;span style="font-size: 12pt; color: #000000; font-family: Calibri;"&gt;– This tool continues to be a wealth of information for our customers and prospects. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;If you haven’t already, check it out now. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;You can read more about it  &lt;a class="jive-link-external-small" href="/docs/DOC-2743"&gt;here&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal; mso-add-space: auto; mso-list: l0 level1 lfo1;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;      &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-family: Calibri;"&gt;&lt;span style="font-size: 12pt;"&gt;Speaking engagements—It is great to share our expertise with the industry, and it is always well received.&lt;/span&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; text-indent: -0.25in; line-height: normal; mso-add-space: auto; mso-list: l0 level2 lfo1;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: &amp;amp;quot; mso-fareast-font-family: 'Courier New';"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;o&lt;/span&gt; &lt;span style="font-family: &amp;amp;quot;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt;"&gt;&lt;span style="font-family: Calibri;"&gt;NACE- 11/5 We focused on &lt;span style="color: #000000;"&gt;strategies for using online marketing to push offline success.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; text-indent: -0.25in; line-height: normal; mso-add-space: auto; mso-list: l0 level2 lfo1;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: &amp;amp;quot; mso-fareast-font-family: 'Courier New';"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;o&lt;/span&gt; &lt;span style="font-family: &amp;amp;quot;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;NWRA- 11/7 We focused on ways to get immediate return on your Marketing dollar&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; text-indent: -0.25in; line-height: normal; mso-add-space: auto; mso-list: l0 level2 lfo1;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: &amp;amp;quot; mso-fareast-font-family: 'Courier New';"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;o&lt;/span&gt; &lt;span style="font-family: &amp;amp;quot;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-size: 12pt; font-family: Calibri;"&gt;IGA- 11/8 We covered advanced strategies for gaining online presense&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; line-height: normal; mso-add-space: auto;"&gt;&lt;em style="mso-bidi-font-style: normal;"&gt;If you are interested in viewing any of these presentations, please let us know.&lt;/em&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal; mso-add-space: auto; mso-list: l0 level1 lfo1;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font-size: 12pt;"&gt;·&lt;/span&gt;&lt;span style="font-family: &amp;amp;quot;"&gt;      &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;span style="font-family: Calibri;"&gt;&lt;span style="font-size: 12pt;"&gt;Sonic Rocks- GTS gave away “Sonic Rocks” at our booth. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;What are Sonic Rocks? &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal; mso-add-space: auto; mso-list: l0 level1 lfo1;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;a href="http://www.gtscommunity.com/portal/servlet/JiveServlet/showImage/38-1136-1450/arocks.png"&gt;&lt;img alt="arocks.png" class="jive-image" src="http://www.gtscommunity.com/portal/servlet/JiveServlet/downloadImage/38-1136-1450/arocks.png"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal; mso-add-space: auto; mso-list: l0 level1 lfo1;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;     They’re fun and addictive magnetic rocks that you toss in the air to make noise. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;They were a huge hit! &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;People were coming from far and wide to find GTS to get noise makers. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 12pt;"&gt;No matter where you were on the NACE exhibit floor you could hear someone playing with their Sonic Rocks.&lt;/span&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1in; text-indent: -0.25in; line-height: normal; mso-add-space: auto; mso-list: l0 level1 lfo1;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;      How is this relevant to GTS’ Internet Marketing Services? &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;It’s simple. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;Marketing is all about getting noticed. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;We did it! &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;We have new customers coming in the door today, because we got their attention. &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;Are you doing enough to get noticed? &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;Are people able to find you? &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: normal;"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style="color: #000000;"&gt;&lt;span style="font-family: Calibri;"&gt;A whirlwind week to say the least! &lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:58cf9632-3efa-4444-97bb-89cc898e1657] --&gt;</description>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">internet_marketing_services</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">aapex</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">ims</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">sema</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">nace</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">scoremywebsite</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">internet</category>
      <pubDate>Fri, 05 Dec 2008 17:59:49 GMT</pubDate>
      <author>wendym</author>
      <guid>http://www.gtscommunity.com/portal/blogs/GTSnews/2008/12/05/nace-international-autobody-congress-exposition-2008--las-vegas</guid>
      <dc:date>2008-12-05T17:59:49Z</dc:date>
      <wfw:comment>http://www.gtscommunity.com/portal/blogs/GTSnews/comment/nace-international-autobody-congress-exposition-2008--las-vegas</wfw:comment>
      <wfw:commentRss>http://www.gtscommunity.com/portal/blogs/GTSnews/feeds/comments?blogPost=1136</wfw:commentRss>
    </item>
    <item>
      <title>Things Heard Round the table-  "Retaining Good talent Round Table"- Mike Jones moderator</title>
      <link>http://www.gtscommunity.com/portal/blogs/cc08/2008/09/10/things-heard-round-the-table-retaining-good-talent-round-table-mike-jones-moderator</link>
      <description>&lt;!-- [DocumentBodyStart:da8662d0-ffce-46fd-b760-e64df622ccd7] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;Mike Jones moderated a discussion with a group of CC08 attendees this afternoon..." "Retaining Good talent Round Table"&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Mike opened the discussion by introducing the "Talent Management in the 21&lt;sup&gt;st&lt;/sup&gt; Century. Attracting, Retaining and Engaging employees of choice" study. Data obtained during the study helped to frame the conversation moving forward. &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Everyone was asked to introduce themselves and their company.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Wess Wenhard ABC Autoglass- 16 employees 3 locations... auto parts based business. Three existing parts stores are expanding to include glass. This reduces the initial investment considerably as the storefront already exists... Great ROI. Two of the three locations have been completed the transition.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Jill Foxworth Dependable Glass- Fabricators, beveling, wholesale. 45 employees. "I love my job and it would be perfect if it weren't for the employees"&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Mike Jones- 60 employees GTS&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Betsy Evanoff- Glaxis&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Scott - Bobs Autoglass- 4 stores Auto, 11 employees&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Robert Serpa- Don's Mobile 25% Auto 25% other 50% wardrobe and shower door man. 165 employees&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;The three keys identified in the Talent Management Study were:&lt;/p&gt;&lt;p&gt;Attracting People&lt;/p&gt;&lt;p&gt;Retaining People&lt;/p&gt;&lt;p&gt;Engaging People&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Attracting People&lt;/strong&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Mike posed the question, "How are you attracting talent today?"&lt;/p&gt;&lt;p&gt;Responses:&lt;/p&gt;&lt;p&gt;Online (most common method)&lt;/p&gt;&lt;p&gt;Used to be word of mouth&lt;/p&gt;&lt;p&gt;Newspaper (all agreed this is prohibit expensive)&lt;/p&gt;&lt;p&gt;Value of LinkedIn network- Mike mentioned what a valuable tool this has proven to be for him. He has been able to leverage the thousands of people he is no linked to as a way to recruit talent (online word of mouth) &lt;/p&gt;&lt;p&gt;Craigslist is emerging as a must use in finding people for a number of people in the group.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;According the Talent Management study the top five most important factors to a candidate when looking for employment are:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;1. Money&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;2. Healthcare&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;3. Work/Life balance&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;4. Career advancement opportunity&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;5. A plan in place that individual performance was tied to salary increases&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;The younger workers just don't have technical skills. "What's a screwdriver?" Work visa employees have allowed them to remain competitive.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Retaining People&lt;/strong&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Turnover was a HUGE concern for the group overall. The consensus was that CSRs tend to stay around a little longer. The installers &amp;amp; Glaziers however are hard to find and getting harder. "Within 3 weeks you know if they are going to be staying. It's hard to find a younger workforce to do physical labor."&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;According to the Talent Management study the top five most important factors which make an employee want to stay:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;1. They see that the organization values and nurtures talent. The company invests in their talent.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;2. Opportunities for learning and development.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;3. Company has a good reputation.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;4. Feel that they are fairly compensated relative to coworkers.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;5. Their management understands what motivates them.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;There was some debate on the ROI of training. Some felt they are training for the competition, i.e. "you finally get them up to speed and they leave and work for the competition." Others find efficiencies in training. "Investing upfront in the people is better than the cost of ineffectual training. Shabby workmanship has far more of a negative impact on the business"&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Examples given by the group on how they are investing in their employees:&lt;/p&gt;&lt;p&gt;Healthcare was being offered by everyone in the group. Some offerings in particular seemed to be very well received:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;"Cafeteria plan" set at a dollar amount. Very flexible. &lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The health savings account "is what the younger employees are looking for." Younger employees aren't going to the doctor, so they don't want pay for standard insurance. It saves the company money, and the employees see it as a benefit. "Explaining it was the most difficult part."&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;When asked if the route to advancement was clear to employees, the responses were mixed:&lt;/p&gt;&lt;p&gt;A few found it difficult to define different employee levels on the production side of the business. One company has implemented semi-annual evaluations to help define the development process. "It's important to speak to them so that they understand how they are doing. They won't know the expectation if you don't tell them." Others found they could move people around to find the best fit. This doesn't work in auto... there is nowhere else to go. &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;OVERWELLMING agreement that the supervisor level is not for everyone. A supervisor must understand what the training is about. Why it is important. Must be committed to the process&lt;/p&gt;&lt;p&gt;"I don't want the headache" mentality makes it difficult to advance people. Always keep that in the conversation. They need to understand that the pay comes with the responsibility. Some of this stems from a generational gap. &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;"The hardest part will always be letting people go."&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;"Babysitting!!"&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;"Freaking Daycare"&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Men and Woman handle conflict differently. They also see different things during the interview process the other tends to miss. A few people use both a man and woman interviewer, to take advantage to the different points of view.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;GTS uses the Behavioral interview process. Candidates are asked questions based on key characteristics valued as an employee. The group found the technique to be valuable, but weren't sure that it would translate well with manual labor candidates.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;It is hard to find people with drivers license. &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Everyone in the group does mandatory drug testing as a condition of hire. If there is an accident mandatory drug test is also needed during a defined period of time. &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Everyone offered 401Ks, but many employees don't use it. &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;em&gt;What is being done to insure the 4&lt;sup&gt;th&lt;/sup&gt; point above, "Feel that they are fairly compensated relative to coworkers" is being done?&lt;/em&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;o Some are paying commission on invoice.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;o Some are paying performance bonus daily.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;o Some are paying a bonus on monthly invoice amount.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;o They start hourly and work their way up to commission structure.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;o One company shows everyone one every two weeks whether or not each individual employee is profitable. This has proven to be a HUGE motivator.... No one wants to be on the bottom of the list. (Those on the bottom tend to disappear.)&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Engaging People&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;According to the Talent Management study:&lt;/p&gt;&lt;p&gt;Only 21% of employees are highly engaged &lt;/p&gt;&lt;p&gt;15% were disengaged&lt;/p&gt;&lt;p&gt;63 % moderately engaged&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Top 5 reasons why people stay at job:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;1. Senior management had a genuine interest in employee well being&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;2. Individual was able to improve their abilities and skills year over year&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;3. The organization has a good reputation for being a good employer&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;4. They had the appropriate amount of decision making authority to do their job well&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;5. Salary policies are fair and consistent&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;em&gt;How is everyone handling internet access?&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Everyone is using filter tools to limit and or ban use. (Barracuda one example given)&lt;/p&gt;&lt;p&gt;Email is being handled the same way&lt;/p&gt;&lt;p&gt;Some are using intercompany email only&lt;/p&gt;&lt;p&gt;One is re-releasing their internet policies to increase awareness (nothing's changed, but they need a refresher)&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:da8662d0-ffce-46fd-b760-e64df622ccd7] --&gt;</description>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">cc08</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">blog</category>
      <category domain="http://www.gtscommunity.com/portal/blogs/tags">round_table</category>
      <pubDate>Wed, 10 Sep 2008 23:32:55 GMT</pubDate>
      <author>wendym</author>
      <guid>http://www.gtscommunity.com/portal/blogs/cc08/2008/09/10/things-heard-round-the-table-retaining-good-talent-round-table-mike-jones-moderator</guid>
      <dc:date>2008-09-10T23:32:55Z</dc:date>
      <wfw:comment>http://www.gtscommunity.com/portal/blogs/cc08/comment/things-heard-round-the-table-retaining-good-talent-round-table-mike-jones-moderator</wfw:comment>
      <wfw:commentRss>http://www.gtscommunity.com/portal/blogs/cc08/feeds/comments?blogPost=1103</wfw:commentRss>
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