It is hard to believe NACE was a month ago already! I had hoped to post a recap for everyone as soon as we got back to Portland. It’s been a whirlwind since we returned, partly because NACE was such a great show for us.
Automotive Aftermarket Industry Week (AAIW) took place in Las Vegas November 3-8. AIA consists of three main shows: AAPEX, SEMA and NACE.
To kick the week off our friends at Aquapel were exhibiting at AAPEX and allowed us to spend time in their booth to meet with customers and prospects. Anyone who hasn’t already really needs to check out Aquapel rain repellant. I’ve tried the others, and they don’t come close to stacking up! Aquapel is amazing! www.aquapel.com
We were able to slip away and spend some time at SEMA (Specialty Equipment Market Association). What an overwhelming spectacle SEMA is: 2 Million square feet of exhibits, well over 100,000 people and all kinds of outrageous hotrods & parts that I can’t even describe. The one that sticks in my mind was this crazy motorcycle meets batmobile thing (like I said hard to describe).
With the week in full swing, NACE began November 5th. GTS’ Internet Marketing Services team had a lot to show off:
· ScoreMyWebsite – This tool continues to be a wealth of information for our customers and prospects. If you haven’t already, check it out now. You can read more about it here
· Speaking engagements—It is great to share our expertise with the industry, and it is always well received.
o NACE- 11/5 We focused on strategies for using online marketing to push offline success.
o NWRA- 11/7 We focused on ways to get immediate return on your Marketing dollar
o IGA- 11/8 We covered advanced strategies for gaining online presense
If you are interested in viewing any of these presentations, please let us know.
· Sonic Rocks- GTS gave away “Sonic Rocks” at our booth. What are Sonic Rocks?
They’re fun and addictive magnetic rocks that you toss in the air to make noise. They were a huge hit! People were coming from far and wide to find GTS to get noise makers. No matter where you were on the NACE exhibit floor you could hear someone playing with their Sonic Rocks.
How is this relevant to GTS’ Internet Marketing Services? It’s simple. Marketing is all about getting noticed. We did it! We have new customers coming in the door today, because we got their attention. Are you doing enough to get noticed? Are people able to find you?
A whirlwind week to say the least!