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PORTLAND, OR. – September 9, 2010 GTS Services, a division of Pittsburgh Glass Works and the leading software and services provider to the glass industry, was honored today by Glass Magazine’s 2010 Crystal Achievement Award for Most Innovative Industry-Specific Software. 

GTS GlasPac®LX Glazier Edition with Microsoft Dynamics® empowers contract glazing companies to manage and control all aspects of their jobs from estimating to project management through financial accounting and business analysis. GlasPacLX eliminates complex steps and non-value added functions found in competing software solutions to deliver only what a glass company requires to improve profitability.

"One of the best decisions I've ever made was moving to the on-line version of GlasPacLX with Microsoft Dynamics GP."  Doug Linderer, Go-Glass Corporation.

Glass Magazine‘s 2010 Crystal Achievement Award winners are selected by a panel of judges representing all segments of the glass industry, the awards recognize the best products and glass applications the commercial, retail and fabrication markets have to offer. This year’s program includes 30 categories but only one winner per category.

“We are honored to be recognized as one of the best products in this industry. We know that contract glaziers are facing tough times during this economic downturn, and our software is making a difference by streamlining and automating their workflow which in turn increases their productivity and reduces overhead costs,” said Mike Jones, president of GTS. “GlasPacLX helps glass companies focus on the most profitable elements of their business.”

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Last week, I was asked to speak at The Independent Glass Association's (IGA) 2009 Marketing Conference at the Mandalay Bay Convention Center in Las Vegas.  The day-long conference focused on branding, social media, television and radio media buying, value-selling, and my topic "Internet Marketing: Optimizing Your Local Search".  The presentation was very well received and the feedback provided by the attendees suggested that it would be worthwhile to share the content with the "GTS Community".

 

At a high-level, the presentation focused on how independent automotive replacement glass company owners can compete against a national chain that is investing significant dollars in national television and on-line advertising to capture market share.  These glass company owners can not only compete with a national chain on-line, they can win.  More specifically, independent owners can leverage what they have that the competition does not - local stores, local brand awareness, and involvement in their local communities.

 

It is estimated that 40% of all Internet searches (via search engines like Google) include "Local Intent".  In other words, an on-line search aimed at finding something within a specific geographic area and typically seeking information online with the intention of making a transaction offline.  In our industry, anything on-line that traditionally was sought in the printed yellow pages.

 

In a Google results page, relevant local establishments providing the goods and/or services the searcher is searching for are most prominently displayed on page-1 with Google Maps and accompanying local business listings.  It is important that you optimize your business to appear at the top of these local business listings when a potential customer is looking for a good or service that you provide WHERE you provide it - for example, windshield repair in downtown Denver.

 

I shared with the attendees what we believe are the "Top 5" actions glass shop owners can take to kick-start their local Internet marketing strategy.  It is important to understand that when GTS manages a client's local Internet marketing strategy we routinely manage over 40 specific items on a monthly basis to optimize our clients business listing and mitigate any algorithm changes that occur at the major search engines.  However, we wanted to share the "Top 5" actions that are widely accepted as important first steps to launching a focused local Internet marketing strategy.

 

So, here is a very abbreviated look at our "Top 5":

 

#1.  Claim your business listing in Google's Local Business Center (Click Here to Access):  This is a Free listing where local customers already search Google for the products and services you offer.  From here you can create a business listing to be sure they find you and keep your address, phone number, hours of operation, and more up-to-date.

 

#2.  Leverage your Local Business Listing Address in City of Search:  Have a physical location and address in the city that is relevant to the search (w/s repair Denver).

 

#3.  Make sure your business information is accurate with the Major Data Providers:  A great way to learn more and utilize a very cost-effective service is http://www.universalbusinesslisting.org/

 

#4.  Connect to 3rd party local blogs, industry directories, and local sites:  Mentions of your business and locations on community blogs, directories, and sites (chamber of commerce, etc.) will drive improved ranking.

 

#5.  Customer Reviews:  The more on-line reviews about your business and specific locations, the better.

 

Soon we will have a recorded version of the presentation in the Internet Marketing section of the GTS community.  Feel free to check back for a more detailed exploration of each tactic.  If you absolutely can't wait....feel free to eMail me at mikej@gtsservices.com with any questions.

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GTS attended the fourth annual Glazing Executives Forum on September 30th at the Georgia World Congress Center, Atlanta, as part of GlassBuild America: The Glass, Window & Door Expo, Sept. 30-Oct. 2, at the same convention center.  Although overall GlassBuild attendance was down year over year, over 7,000 attendees were in Atlanta for the expo.

Just over 100 attended the Glazing Executives Forum, a day-long event that consisted of:

  • A "State of the Industry" panel discussion led by Henry Taylor, Architectural Services Team manager, Kawneer Co., Norcross, Ga.; Rod Van Buskirk, president, Bacon and Van Buskirk, Champaign, Ill.; and Newton Little, executive vice president, Ace Glass, Little Rock, Ark.
  • Economic forecast from from Jeff Dietrich, senior analyst, Institute for Trend Research, Concord, N.H.
  • Breakout sessions on Estimating, Software Trends, Legal & Contracts, Talent Management and HR, Storefront & Curtainwall, Protective Glazing, LEED Projects, and Fire-rated projects

      

Before the group got into the day's agenda we watched a video on Leadership from Robert Trainor, CEO Trainor Glass.  He spoke about the importance of "over managing" projects to ensure you have easy, real-time access to all the project details so you can manage net profitability by job.  He stressed the importance of having systems and processes in place so that you can attack problems and resolve them quickly.  Additionally, he mentions having the appropriate reporting and anlysis in place so you don't make the same mistake twice.  The video can be found at http://www.youtube.com/watch?v=NyBl5TWFPKU .

       

During the "State of the Industry" panel discussion, Kawneer's Henry Taylor shared a chart showing "non-residential building contracts awarded trend 1970-2013." In 2010, the square feet awarded is 993.2 million, a 40.5 percent decline since 2007's 1,667.9 million square feet. "We're still anticipating a 15 percent drop next year," he said. " A potential for a strong recovery’s out there if all the projects go through, but recovery’s going to be slow."

 

For the short term, Taylor advised companies to focus on core competencies and manage cash flow with a "cash is king" mind-set. For the long term, think about technology, he said. "Now is the time to upgrade or improve technology," he said. "Also take a look at your key positions and make sure you have the right people in the right position. Look at your facility, your process flow, now is the time to change those. You won’t have the time in 2011.

 

Henry's presentation slides can be found at http://www.myglassclass.org/courses/StateoftheIndustry_GEF2009.pdf

 

Economist Jeff Dietrich predicted a similar decline in non-residential construction in 2010 (12%) with a recovery coming in 2011.  Jeff's message was very similar to the panel - Conserve cash and implement technology and process improvements to emerge from this downturn stronger than the competition.

 

The two breakout sessions I attended were "Estimating" facilitated by Newton Little of ACE Glass and "Trends in Software" facilitated by GTS's own, Erik Miller.  There was a great deal of information shared during these round tables.  Below are a few of the specific bullets I thought you might find to be of interest:

  • The majority of the attendees used GDS Storefront Estimating http://www.glazesoft.com/
  • Key Metrics used to measure the effectiveness of estimators:
    • Dollars Closed / Dollars Bid; compared with,
    • # of Jobs Won / # of Jobs Bid; and lastly,
    • Profit Dollars per job
  • Group felt it was a best practice to have completed a AIA Prequalification sheet.  Florida Glass was cited as a best practice of posting their pre-qualification form http://www.florida-glass.com/prequalification.php
  • Group felt it was a best practice to set daily goals for the field crews.  Field crews should be rewarded when they outperform the daily productivity goals
  • Field crews should be measured against historical benchmarks for productivity.  In other words, a team of three should be able to set so many lites of glass per day.
  • Group felt that real-time infomraiton is needed to take corrective action as a job progresses.  30-45 days after the job is too late.
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GTS IS PLATINUM SPONSOR OF 2009 SAIL FOR THE CURE

Software and services provider donates technology needed to manage breast cancer research fundraising event

PORTLAND, OR. -- Sept,11 2009 -- GTS, a division of Pittsburgh Glass Works and a leading software and services provider to the glass industry, is donating $13,000 worth of computer management expertise to the Oregon Women’s Sailing Association’s Sail for the Cure 2009.

“We are honored to be joining forces with the Oregon Women’s Sailing Association to support this year’s Sail for the Cure and its efforts to raise funds and awareness for breast cancer research,” said Mike Jones, president of GTS.

Sail for the Cure 2009 celebrates its 10th anniversary event on Sunday, September 27 at the Portland Yacht Club on the Columbia River.  Sail for the Cure includes on-the-water sailing activity, silent and live auctions, music and more. 

Sail for the Cure Chairwoman Jeanine Hohn said, "The Oregon Women's Sailing Association is thrilled to receive such an amazing outpouring of support from GTS for the 10th anniversary of Sail for the Cure. Through this donation of technology, we will surely be able to run a very smooth and successful fund-raising event this year."

Some 500 people and 85 boats are expected to participate.  The overall fundraising goal for the event is $50,000. Local KATU reporter Shellie Bailey-Shah, a breast cancer survivor, will emcee and Sony Hess, also a breast cancer survivor, will perform with the Sony Hess Band.   All net proceeds to the event will be donated to the Oregon and SW Washington affiliate of Susan G. Komen for the Cure.

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Washington, DC (August 6, 2009)  The National Glass Association announced today that GTS GlasPacLX Glazier Edition will be included in the special “Innovations Pavilion” at GlassBuild America 2009, to be held in Atlanta, September 30 through October 2. The pavilion will showcase cutting-edge technologies and other groundbreaking advances from across the glass industry.

Information on GTS newest version (5.0) of GlasPacLX Glazier Edition will be featured in the Innovation Pavilion and in the GTS booth #1711.

As our valued customer, we’re pleased to offer you a FREE registration admission to the trade show – a $70 value. To pre-register and to find out everything this industry event offers, visit www.GlassBuildAmerica.com .  Use our Customer Guest Pass Code: 09GTS.

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*GlasPacLX Has Met Microsoft’s Highest Standard for Partner-Developed Software Solutions*

Portland, OR., June 22, 2009 – GTS announced today that its GlasPacLX, the leading management software for glass shops, is now Certified for Microsoft Dynamics, which signifies that the solution has met Microsoft Corp.’s highest standard for partner-developed software. By successfully meeting all certification requirements, GlasPacLX can now carry the distinct Certified for Microsoft Dynamics logo.

GTS is one of only two companies in the U.S. to reach this level of integration and certification with Microsoft Dynamics GP and it is the only company serving the glass market to offer this solution.  As part of the certification process, GTS was required to provide ten current clients to serve as references during the independent third party certification process and undergo rigorous testing which included 44 significant impact test points. 

Solutions that are Certified for Microsoft Dynamics have demonstrated development quality and compatibility with the Microsoft Dynamics product by passing rigorous VeriTest software solution testing. In addition, the Microsoft Dynamics partner must have customers who are successfully using the certified solution and are willing to recommend it, be enrolled in a Partner Service Plan with Microsoft, and be a Gold Certified Partner in the Microsoft Partner Program.

“By requiring both the software solution and the partner to meet our highest standards, Microsoft is assuring customers that these certified solutions work with their investments in Microsoft Dynamics,” said Doug Kennedy, vice president, Microsoft Dynamics Partners. “Microsoft congratulates GTS Services on achieving the Certified for Microsoft Dynamics status for GlasPacLX by demonstrating its success and commitment in delivering a leading Microsoft Dynamics solution.”

According to Doug Linderer, Chairman, GO-Glass Corporation, the end result is well worth the effort.  “GlasPacLX with Microsoft Dynamics GP has the wing-span required to handle all facets of our diversified glass business,” said Linderer.

“This certification from Microsoft is especially gratifying to our business given it requires that customers are successfully using the solution and willing to recommend it to others,” said Mike Jones, President of GTS Services.

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About GTS

© 2009 GTS Services, LLC. All rights reserved. GTS, a division of Pittsburgh Glass Works, is a leading software and services provider to the glass industry.  For over 25 years its products have helped glass companies deal with the increasing technical demands of their business and connect them with consumers, suppliers, and insurance companies.  The company’s internet marketing experts have a unique approach to simplifying the Web for its customers.  Whether it is on-line advertising management, ranking well on search engines, improving customer engagement, or web analytics, GTS keeps pace with the online business trends to deliver high performance – but budget friendly – web strategies.  GTS is a Microsoft Certified Gold partner.  For more information about GTS products and services, visit www.gtsservices.com and www.scoremywebsite.com

GlasPac, GTS and GTS Services are trademarks of GTS Services, LLC.  All other products or company names are used for identification purposes only and may be trademarks of their respective owners.

About Microsoft Dynamics

      Microsoft Dynamics is a line of financial, customer-relationship and supply-chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

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Please visit us at booth # 1711 at GlassBuild America: The Glass, Window & Door Expo, Wednesday, September 30 – Friday, October 2, in Atlanta, GA.

Last year, GTS rolled-out GlasPacLX Glazier Edition complete with a Job Management module.  Keeping with our commitment to continually improve and evolve GTS solutions for the retail flat and commercial glazing markets, GTS will be announcing significant GlasPacLX and Microsoft Dynamics product advancements at this years' GlassBuild show.

GTS Internet Marketing Division will also be in attendance to evaluate your website with www.ScoreMyWebsite.com and talk with you about increasing your sales through an effective on-line strategy.

As our valued customer, we’re pleased to offer you a FREE registration admission to the trade show – a $70 value. To pre-register and to find out everything this industry event offers, visit www.GlassBuildAmerica.com .  Use our Customer Guest Pass Code: 09GTS.

Attendees must pre-register by September 24, 2009. After this date, FREE Guest Pass Codes expire.

We look forward to seeing you in Atlanta!

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Great news! You can now use your GTS software to check part pricing, availability, and eOrder from Mygrant Glass Company (See Press Release Below). To get started, login to www.gtscommunity.com and choose “Technical Support” to provide your Mygrant customer number to the GTS support team. The team will have you up and running in no time.

 

 

 

 

 

Mygrant Glass Company                                   CONTACT:

Daniel Parkinson

Mygrant Glass Company

510-259-2172

dparkinson@mygrantglass.com

Betsy Evanoff

GLAXIS

412-434-2790

sales@glaxissolutions.com

FOR IMMEDIATE RELEASE

Mygrant Glass now offers parts availability and ordering from GLAXIS connected retail shops.

HAYWARD, May 12, 2009 – For Mygrant Glass Company customers, checking parts availability and order status directly from GLAXIS enabled software means reduced down time, improved order fulfillment and cost savings. 

                                                                                            

Dan Parkinson, IT Director of Mygrant Glass Company, said, “In today’s challenging economy, we need to maximize our efficiency and business process whenever possible. Our partnership with GLAXIS is more than a value added – it allows our customers to have instant access to the information they need to streamline operations and get orders filled faster and more efficiently.”

John Morris, President, Jack Morris Auto Glass was the first to use the solution. “We’re relentless about happy customers. While we’re on the phone selling we check part availability, pricing and order right through our GTS software without disrupting the customer.  That time is valuable to us and our customers”.

“We’re pleased to add Mygrant Glass to the exceptional team of glass suppliers that partner with GLAXIS,” said Betsy Evanoff, business manager, GLAXIS. "When Mygrant Glass customers have quick access to order status or parts availability they are able to accelerate their business process and ultimately enjoy cost savings and improved profitability.”

GLAXIS provides an electronic hub that enables direct, secure communication with preferred business partners. GLAXIS technology connects, automates and maximizes the auto glass value chain.

About Mygrant Glass Company

Mygrant Glass is headquartered in Hayward, CAand is committed to maintaining the highest standard of service and the most extensive inventories possible. Mygrant stocks both OEM and generic brands from over 30 different factories around the world in an effort to provide our customers with the broadest choice of high-quality glass in the industry. To contact Mygrant Glass Company, go to www.mygrantglassonline.com.

 

About GLAXIS

GLAXIS provides technology solutions that streamline the automotive glass value chain. More than 3,000 U.S. glass shops, parts suppliers and insurance and fleet companies use GLAXIS products. To learn more, go to www.glaxissolutions.com.

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GLAXISis a trademark of Pittsburgh Glass Works, LLC.

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With social media sites like Facebook, MySpace and Twitter being all the rage lately, there are bound to be questions about how these popular online tools should be deployed in a business environment. Some companies fully embrace social media, creating Facebook and MySpace profiles and pages, Twitter accounts, and using them to interact with customers, as well as advertise to potential customers, and manage their online reputation. Here are some best practices for implementing social media in your company.

                                               social media.jpg

  1. DO use Social Media as a customer service tool. Your customers—and potential customers—are already talking about you online. To their Facebook friends, on their blog or via Twitter. Why not become a part of those conversations? If a customer has a gripe, they are much more likely to post something about it online, and social media is an increasingly popular place for online rants, especially about customer service. Social media is a great way to manage your online reputation. By engaging people who may have experienced a less than optimal situation with your company, you can greatly reduce the amount of negativity associated with your company and brand. Resolving issues in plain view of the general public goes miles towards building a reputation for transparency, as well as building trust in your company/brand. Comcast has been particularly successful at using Twitter to resolve customer issues.

  1. DON’T use social media for recycling data or automated feed dumping. Nothing is worse than a company reposting the same thing that is on their website on their Facebook page or Twitter feed all the time. Linking to the website or blog post from your page/feed is great, but always save some unique information for social media. You want to engage your audience, not recycle information. One recommended use would be posting an online coupon just for your Facebook friends/fans, or Twitter followers. Make sure it is a ‘limited time only’ offer, to ensure the coupon isn’t abused. Some other potential uses would be “web only” deals or specials, free gifts, or complimentary services and perks.

  1. DO be conversational. Monitor your pages and feeds (most social media sites offer email notification for this), and interact with your customers. With Twitter, use “@username” replies and “re-tweet” interesting and relevant posts as much as possible. On Facebook, respond to questions or requests for information on your company or its products. When someone has a gripe, respond publicly, and use the opportunity to show you are human, and willing to work with someone to resolve an issue.

  1. DO have fun and be human. Give your customers some personality to enjoy. Being a social media automaton is not going to get you any fans or followers, and could even hurt your potential to gain new customers. Make social media fun and interesting to your fans and followers, and they will think of you first when they need your product or service.

  1. DON’T be rude or condescending to people online, even if they are a troll or are trying to flame you. Most things posted online can remain there indefinitely. Having rude interactions with people online won’t win you new customers, and will just remind everyone that you didn’t handle a situation appropriately. If needed, you can always appeal to moderators or help staff of the social media platform for help with trolls and people who flame you online.

  1. DON’T share sensitive information. If you are managing a social media presence for your company, you definitely don’t want to post things about layoffs, gossip, and other sensitive or potentially harmful information. Avoid things that could put your company in a negative light, or cause distrust among your potential customers. That’s just common business sense!

  1. DON’T let your page, profile or Twitter stream go stagnant. Social media is all about engagement, and creating a profile or page, and then letting it sit there, is not going to do you any benefit. Post links to interesting articles in your industry. Ask questions, post surveys, contests and/or special offers…anything to engage your fans and get them thinking about your company and its offerings.

Use of social media is growing at an exponential rate. What are you doing to capitalize on these exciting new online tools?  Are you doing enough?

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At first you might dismiss this.  You might say, "Web 2.0, Social Media - These are all buzzwords that don't have anything to do with my business. I am not going to waste my time on this."  But, then again, the economy is tough and ANYTHING that can help you is worth a look.

 

These companies may have thought the same thing - until they tried it...

 

  • CoffeeGroundz in Houston Texas almost doubled their clientele with a few simple steps.
  • Within 6 months, Ace Hardware saw a 500% increase in ROI through increased sales by connecting dispersed distributors.  Ace got them 'talking' through discussions - something that geographically spread out stores were not able to easily do.  Once they did, sales, cost savings and collaboration rose dramatically.  Plus, new hires get up to speed much more quickly.
  • Home Depot uses video to quickly and simply explain how to perform some common DIY projects.
  • Each year, RehabCare looks for the best college grads to hire.  To help them, they turned to social recruiting.  Whereas their limited staff of five had only so much outreach, now they are in constant contact with thousands of students each day.

 

Each of these examples will not directly correlate to your business.  No real example will.  But they can give you some good ideas of how to use Web 2.0 - or Social Meda - to better help you collaborate better within your company, connect with your customers or reach new customers.  Use these and other examples and then brainstorm how you can use it to increase your business and keep a solid foundation through these rough economic times.

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I need your help.  Many of you have requested that GTS add Pilkington to our software as an available wholesaler for electronic inquiries and ordering.  Interestingly, most of the requests come at us "tongue in cheek" assuming that GTS wouldn't be interested in that given our PPG/Pittsburgh Glass Works connection.  That couldn't be further from the truth.  Our stated mission is to help you achieve your goals for growth and profitability.  And we believe that utilizing technology to help you better manage your purchasing and quoting process to maximize margins is essential in today's marketplace.

 

So what's the problem?  Why isn't Pilkington available in GTS software?  We do offer PPG Auto Glass, Bartlestone, Old Dominon Glass, and will soon be announcing the addition of one of the largest independent distributors in the U.S.  So where is Pilkington?

 

I think the problem starts with me.  I have made repeated attempts to contact and invite Pilkington to connect to GTS software.  Unfortunately, I don't buy glass. That is where you come in.  I have a feeling that Pilkington will be much more interested in speaking with you and looking for ways to meet your needs.

 

If you are interested in adding Pilkington to the line-up of available wholesalers available for electronic ordering within GTS software, please tell your rep how important it is to you and that they should contact me to get things moving.

 

With any luck we could be up and running soon.  Thanks in advance for your help.

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Much has been written about advertising on the Internet, and using search engines to get customers to your website, but can those customers really find you in your town? An easy (and free) tool many business owners don’t take advantage of is the “local search” listing section of the major Search Engines.

What is local search? Simply put, local search is a listing within the search engine’s maps database for your business. It is important to note that local business listings are only valid for businesses that have a real physical location. “Virtual” or “mobile” locations are typically not allowed. Local business listings include the company’s name, address, phone number(s), website address, and even hours of business and services offered. And best of all, they are FREE!

As an added bonus, local listings are shown in the local business results section within the regular search engine results page. A Google “10-Box” local business results section is shown below, for the search “commercial roofing products” near Portland, Oregon.

TenBox.gif

Chances are, your company already has a local business listing on Google, Yahoo! and Microsoft’s Live Search, even if you didn’t enter that information yourself. Here’s why: The major search engines take business information posted on other websites. Data from business review websites, like CitySearch.com, Yelp.com and MerchantCircle.comis imported by the search engines for this purpose as well.

In the example below, the local business listing was created from listings on Super Pages and Dex Knows, and has not been claimed or edited by the business owner. There are 8 additional web pages that mention the company (ABC Supply), and 2 pages of user-generated content, typically blog posts, that also reference the business somewhere online. This business has not received any reviews online, positive or negative.

ABC.gif

Some questions to consider about your local business listings:

·      Do they exist in the 3 major search engines (Google, Yahoo!, MSN/Live)?

·      Is the information they contain correct and relevant to your business?

·      Have you claimed your business listing in each of the major engines?

Yes, all of the major engines allow, and actually prefer, business owners to claim their local listings. To quickly find out if your local business listings have been claimed, visit GetListed.org and enter your businesses name and zip code. GetListed.org even gives you easy links to claim your listing in each search engine.

Once you have submitted a claim request to each engine, the engines will verify that you are indeed the business owner by calling you or mailing you a letter with a unique code that must be entered into the listing. After you have verified your ownership and claimed the listing, you are free to edit your listing information. Here are some tips to consider when you do this:

·      Make your listings as accurate as possible.

·      Place your listing in as many appropriate categories or types as possible in each engine’s local business center.

·      Solicit positive reviews from customers! If a customer thanks you for doing a great job, ask them to review your business on Google, CitySearch, Yelp, or other review sites. A good idea would be to create postcards for your company, with the URLs to your local business listing, Yelp, CitySearch, etc…to make it easy for them to find you on those popular review sites.

Total number of reviews, as well as amount of additional user content and web pages helps the local listing to rise within the “10 Box” results section. Note that while negative reviews are not good for the company’s reputation, they do actually help the listing get better rankings in local search, and provide a way for the company to address customer issues publicly, which increases trust.

In review, it is very important to have a good local search strategy in place for your business. You can start by following the tips below:

1.    Go to GetListed.org and check your local listings.

2.    Claim each listing.

3.    Edit/update each listing.

4.    Solicit user feedback in the form of reviews and user generated content (blog posts, etc).

5.    Ensure your full business address is located on your website.

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I have been avoiding this....but, the Super Bowl is over (Go Steelers!).  The groundhog saw his shadow.  I need to accept that 2009 is here and make a New Year's resolution.  I'm not sure what is holding me back this year.  Maybe the uncertainty of what lies ahead in the economy, etc.  Regardless, 2008 is history and it is time to focus on overcoming what lies ahead to deliver a better performance than last year.

I have been speaking with a lot of our customers about this and I am finding out that I am not alone.  One thing is certain, all of us need to focus on actions that will enable our companies to emerge from this downturn stronger than the competition.  Most of my conversations have focused on conservation of cash or launching projects to improve productivity and reduce costs.  Some of our customers are investing heavily in marketing during this time in an effort to build their brand and pull in customers that can later become loyal advocates for their service.  These are the most interesting conversations given that many companies cut their marketing budgets to reduce expenses whenever times get tough.

These companies are focused on ROI for their marketing investment.  This is not the time to create a beautiful brochure that everyone likes unless it can be proven that it drives sales.  Many of these firms are shifting their marketing investments on-line so that they gain visibility into what drives new business and what does not.

Based on what I have learned from these companies I offer you the following 5 possible New Year resolutions in case you are like me, still struggling to pick one:

1.     I will establish an on-line presence – This is at least half the battle.  Establish a budget, allocate the funds, define your site's business objectives, and dedicate the people necessary to make it happen.

2.     I will engage and delight those who visit my website – Each customer’s experience should lead them down a path. A path that ends in a sale. Based on your knowledge of your target customer, what content will keep their eyes glued to your site?  What will make them take that next step towards the sale.  In the autoglass market GTS tool www.glassquoter.com has proven to be a viable interactive solution for on-line consumers.

3.    I will capitalize on my company's reputation – Your customers are conserving cash just like you for fear of what the future may hold. They can’t afford to spend money with a company that they do not trust. Capitalize on your good reputation and community involvement in your marketing messages. Activate your loyal customers and word-of-mouth recommendations with an e-mail campaign, on-line blog or customer review section on your website.

4.     I will fail quickly – Because web marketing is real-time it provides an inexpensive way to experiment and come up with creative ways to close business. You can quickly implement a new tactic or promotion and see results. If an idea is successful immediately test a slight variation of the idea to see if you can outdo the last one. If something is going to fail, do it quickly and then move on.  It is all about ROI and continuously improving to drive better results.

5.     I will seek expert advice – This is not a sales pitch!  Your budget can be wiped out quickly if you don't know what you are doing.  Expert advice is available for free on the Internet if you have the time to do the research.  Or, find someone with digital marketing as their core competency.  This will let you focus on your business while they help you bring on-line buyers to your company's doorstep.

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http://www.gtscommunity.com/portal/images/external/cp_logo.png http://www.gtscommunity.com/portal/images/external/cp_opportunity.png

 

In some ways it seems like a full year has passed since we started the Community Portal.  In other ways it seems like only a couple months.  Either way, the calendar says six. So I thought this would be a good time to review the CP and see where we are.

 

STATS

Here are some stats.  Some are fantastic, and others we hope to improve on.


Over 75% of our customers have registered. We are very pleased with this.  For ANY company to have signed up 75% of their customer base is incredible.  I saw some research (sorry, I can't find it now to link to it) that showed that most companies with a social media offering have less than 100 registrants.  We have blown that out of the water.

 

"Sure," you may say, "that is only because of NAGS."  Actually, the need for customers to download NAGS definitely helps but it isn't only NAGS.  I just went and looked and we had 24 customers sign in to the CP yesterday alone.  This tells me that customers are using it.  For almost all content, customers don't need to sign in so there is a lot more usage than just those 24. Also, last September (during the last NAGS update) we had 1683 unique visitors to the Community Portal.  In January, the next NAGS month, we had 2530 unique visitors.  That is a 67% increase over the last NAGS month.  Wow!

 

So we know that it is being used for more than just NAGS.  But what are our customers using it for? The two most popular informational sites (which means not the home page or community home pages and excluding the NAGS page) are the Not authorized to view the specified document 2408 and the Not authorized to view the specified document 2614.  Close behind that is a document that Kay created: "Not authorized to view the specified document 2250" document.  The most popular community page (besides the home page) is the Training Community with the Glass Software Community close behind.  So, are customers learning from the Community Portal?  Given the number of those going to these pages and how long they are staying on the page we conclude that they are. This is EXACTLY what we were hoping for!  The more we can educate our customers the better success they will have and the happier they will be!

 

Discussions are not being utilized as we had hoped, but still we knew it would be slow at the beginning.  Customers are starting between 9 & 20 discussions a month.  Not too bad.  We would like to see this increase, however.  When Discussions are used all customers get the benefit of learning what one person learns.  Instead of a phone conversation, it is opened up to everyone to comment, add their own unique perspectives and learn from each other.

 

In Review

 

The Community Portal is  working and working well!  Has everything been perfect?  No.  We knew we would need to continually tweak it and learn as we go.  That is to be expected with a new system (technologically and logistically) and the fact that the whole social media industry is in its infancy - there are not a lot of best practices out there.  This is new to everyone.  But we are having successes and seeing the results we would like to see and are pleased with the progress.

 

Do you have any other suggestions on how to make the Community Portal work better for you?  Please leave us your feedback in the comments below.

Thanks for making the Community Portal such a success!
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theskyisfalling.jpg

We all know what’s happening in the economy. We’re living it. Homeowners are in trouble. Home buyers are nowhere to be found. Banks aren’t lending. Consumers aren’t spending. The sky is fall. Responsible businesses are slashing spending across the board to ride out the storm… Or are they? Or should they be?

Penn State’s Smeal College of Business * study, “Turning Adversity Into Advantage: Does Proactive Marketing During a Recession Pay Off?" , finds that companies that proactively market during a recession not only survive but thrive. Marketing dollars spent during a down economy are more powerful than the same amount spent during the good times, because each dollar represents a greater percentage of the marketing pie.

This isn’t time to launch a huge branding campaign, but it is the time to weigh every penny against results. Just getting your name out there isn’t enough. Accountability is important in every aspect of your business. Marketing shouldn’t get a pass.

·      How many people are seeing/hearing your advertisement? (If you can’t answer this you’re losing money!)

·      How many people are responding to your ad?(Same as above!)

·      Your buyers have changed the way the research and buy. Have you? Forrester Research found that in the next six months 26 percent of interactive marketers plan to increase their interactive marketing investments and 46 percent will maintain them at current levels.   GTS' own Mike Jones has a great blog post on this subject.

What have you found that works? Are you doing enough?

*I sincerely apologize to my fellow University of Pittsburgh alumni for noting a Penn State Study.  I tried desperately to find something from anywhere else.  (It could be worse.  It could be West Virginia).

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(This was written by Arnaldo Garcia - Sales Manager for GTS)

 

THE BASICS – How to select the best business management software application for the organization?

 

In the last 15 years I have seen many organizations going through the process of adopting business management software applications with the idea of maximizing productivity and profitability and increasing competitiveness.


A position organizations often take is to believe that they are too small to plan or have a long-term vision for the business.  They therefore believe that taking close attention to the business management software applications they adopt, or not, is not that important.


On the previous fact, my thought is that whether or not there is a long-term growth vision for the organization, the adoption of a business management software application is an investment that requires evaluation if the organization is planning to remain in business.


Now, to do it successfully, shopping for software that appears to have the features and functionality necessary will not be enough.  The smart adoption of a business management software application that works for the organization is NOT a complex process.  It does, however, require a clear understanding of the importance of THE BASICS and how they affect the long-term plan/vision of the organization.

 

So, what are The Basics?


The Basics are the four areas of initial analysis or consideration when adopting business management software applications to avoid a fiasco.  And they are:
•    Architecture
•    Openess
•    Adaptability
•    Partnership


Architecture – Provides the platform to deliver the other Basics.  It is the DNA of the software application.  The architecture ensures that everything works together (i.e. software features, report writing, database management, remote data entry, integration with other applications, etc.)


From database management to report writing to adding custom features and functionality; it would be faster, safer and more cost-effective with the right platform.


More importantly, the architecture ensures that when the time is right to migrate the application (features and functionality) onto the next best architecture the path to a successful upgrade is there.


Openess – Often misrepresented, it is NOT only about the database engine utilized by the application.  Frequently, we hear or read that as long as the application runs on an industry standard database, such as Oracle or Microsoft SQL Server the data can be extracted anytime.  Well, not really.


Essentially, the level of openess is going to be determined by how quickly and accurately data can be extracted by other utilities or application, such as report writers without having to dig deep into the functions of the database engine itself.


Adaptability – This is a two-way factor which can, and probably will, determine if the application is the right one or not.  It refers to how easy it would be for end-users to initially learn and understand the flow of the application and then adapt it to the current business processes.  Then, (and perhaps more importantly) how the application can adjust to the new business requirements necessary because of growth and diversification, sometimes imposed by the ever evolving market.


Partnership - “You can adopt a mediocre software application, but if you have a good partner that understands your business and knows the application, you’ll be fine.  You can adopt the best application, but if you partner with a mediocre consulting firm you will fail”.  This has proven to be true so many times.


The partnership you create MUST have clear answers about how the software application will serve your business now and in the future without reinventing the wheel.


So, before partnering with any organization that claims to have the right application for you, make sure THE BASICS are covered; and if you have doubts call my direct line. 503-968-4721

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It's a new year, and a time when many are trying to improve themselves through one or more New Year's resolutions.  Maybe its health related, exercise more, eat healthier, quit a bad habit.  Or, it could be other self-improvement goals, spend more time with family, save more for retirement, etc.  We are creatures of habit, good and bad.  And, we will continue to do the same things we have always done without proactively making an effort to change.  This is true for business processes as well as personal life.

If you have been using your business software for quite awhile, there's a good chance you have developed a comfortable routine.  You run the same reports every day.  And, sales processes and product structures created when the software was new are still being used.  While everything seems to be working fine, you may be missing out on significant value from new reports and functionality that have been added since your system was implemented.

To ensure you are getting the most value from your software:

·        Read the release notes. They are a valuable resource to highlight new features that have been added.

·        Review the resources available on www.gtscommunity.com . Online training and user discussions can highlight creative new ways to use your system.

·        Review the available reports. If there ones you don’t recognize, print them out and see what information they provide. The next revenue generating or cost reducing idea may come to light by looking at the information in your system differently.

·        Review the product structure. For complex products with several options, utilizing the Fabs & Options features properly can speed up order entry, standardize pricing, and maximize profitability.

·        Capture crucial information. Think of information that could be valuable to analyze your business and capture it in a new custom field.

So, take some time soon to get reacquainted with the capabilities of your business software. It will go a long way in helping you achieve your business goals.

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Whether you call it Natural Selection or Survival of the Fittest, you can expect to see many of the weak and less agile businesses become prey to the U.S. economy over the next 12 to 18 months. If you are one of the small businesses, don’t be a victim, in fact you can come out of this stronger, leaner and much more competitive. I believe that this recession will create a resurgence in consumer spending at the mom & pop shops rather than the corporate giants.

We have already seen the affects of the down turn in the economy as it has claimed numerous large corporations, like Circuit City, Linen’s and Things, AIG, GM, … the list goes on and on. Consumer spending is down as a whole but that doesn’t mean that your business has to suffer. The businesses that survive this recession will emerge stronger for several reasons. First, many business owners have already made the first move by restructuring their companies, downsizing their workforce, re-negotiating their contracts, eliminating or modifying costly policies & procedures. All of this makes your business more agile and improves its chance of survival. But with consumer spending down how can you protect your revenues? As some businesses will fail this leaves the remaining businesses with competition. The pie may be smaller but that doesn’t mean you have to go hungry, you just need to take a bigger piece.

Do you have a chance against these Goliaths of business? YES. Over the past decade we have seen big business become bigger and bigger (and a little scary), so big that they could not be effectively monitored or regulated. This is why the list of business failures is led by the multi-billion dollar ones like those listed above. This has chipped away at consumer confidence in corporate America, which I believe will make consumers more likely to spend their money locally, with a small business like yours.

So now what? Well don’t be afraid of the recession or those business giants, focus on the internal operations of your business, how and where you spend your money. Work smarter, more effectively and reach out to these local consumers. Rethink how you market your business, if you haven't already done so consider internet marketing.  Now may be the time to redesign your website. The strength of the small business is its ability to adapt, so take advantage of this and make sure your business is running as efficiently as possible.

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It is brutal out there. Banks won’t lend to each other, consumers are holding back spending uncertain of the future, and companies are cutting back as they have lost faith that consumers will buy.

Although times are tough, history has shown us that companies that invest wisely in marketing during economic downturns can steal market share and strengthen brand image.

You only have so much budgeted for marketing.  A wise move in 2009 might be to shift some of those marketing dollars on-line.  Internet marketing can prove more cost effective, targeted and measurable than traditional advertising.

Here are five on-line marketing strategies that I believe can help you survive the downturn to emerge stronger and ahead of the competition.

Demand Accountability and ROI

Is data driving your marketing? Do not rest until the value from your marketing plans and activities can be quantified and measured.

By using web analytic tools you can see how visitors found you and interacted with your site. You can determine what messages work and don’t work. And by integrating your on-line efforts with your off-line advertising you can deliver consistent, planned messages to move buyers comfortably through the decision making process.

Test, test, and re-test. The web provides an inexpensive way to experiment and come up with creative ways to engage customers and prospects. Continue to iterate and test focusing on continuous improvement.

Leverage Search Engines

Although the market is tough, buyers still need information on what to buy, where to buy it and who is providing the best deal. And today, over 80% of consumers and businesspeople turn to search engines to get the information they require.

Traditionally, we try to interrupt potential buyers with our advertisements to get their attention. On search engines you serve up an ad that is relevant to exactly what they are researching. Ads are actually welcomed by the buyer.

Build Your Brand On-line

Determine where your target customer is performing research and consuming on-line content for advertising opportunities to hammer home your value proposition.

Stay Close to Customers

By participating in or spending time exploring social sites and blogs that relate to your company’s demographic or target customer you can learn more about their needs and your competition. You can merely listen in or even contribute.

Focus on Trust

Buyers are generally skeptical of marketing messages and advertising. And now, the economy is delivering a major blow to consumer and business confidence. Because they have limited funds the risk of buying the wrong product or service is increased. They need to turn to companies and brands they can trust.

In today’s connected marketplace it is more critical than ever to leverage the fact that consumers trust each other more than they do marketers. One bold move you can take is to allow customer ratings and reviews on your Website. Although the possibility of negative comments may make you nervous, buyers will appreciate your company’s openness and vulnerability.

This economic downturn will be difficult. But, there is an opportunity for those that choose to act.

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money tree.gifYes, its true

 

 

 

you heard (or rather, read) correctly;

 

Keep reading for an overview of the rules and judging criteria for the GTS Customer Testimonial Contest.

It's really pretty straightforward;

 

 

We're looking for help from you, our customers, to create testimonials... and in return, we'll make it a fun contest for everyone to have a chance to win.

 

The details:

 

 

The contest starts January 1st and ends February 15th 2009.  We'll be picking a 1st Place winner and Runner Up, who will be announced February 23rd, 2009.

 

The First Place winner will receive $3,000 and the runner up will receive $1,000.

 

Click here to view existing testimonial videos as an example of what we're looking for;

 

 

 

We will be (actually, you will be) posting your videos to the customer portal for everyone to be able to view.
Not authorized to view the specified community 2130 for some links to tips and tricks for what to do (and what not to do)

 

Just Not authorized to view the specified community 2130to go to the Customer Video contest community to review all of the rules and how to post your video to the Community Portal  (there's also a link to it on the main page of the Portal for quick accessibility).

 

 

We'll be posting new videos from everyone and continuing to write about the contest as our customers upload and comment.  We'll also have a YouTube page with all of the videos. We hope you are excited about this contest as we are!  We're really looking forward to hearing what you have to say about GTS!

Questions? email us at CustomerVideo@GTSServices.com

 

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A recent blog posting referenced Meredith Willson’s The Music Man regarding the value of yesterday; “If you pile up enough tomorrows, you'll find that you've collected nothing but a lot of empty yesterdays.” I would like to share my thoughts on the value of yesterday.


    We can and should learn from yesterday but not live by it.  The decisions we make every day should be based on the most current information we have. That doesn’t mean we have to second guess every prior decision made, but we should be challenging our processes on a regular basis. In order to make the best decision we need to remove all of the constraints affecting our decision. One of these barriers is the holding onto our past. We should come to work each day asking the question, “What is the best way to handle this task/project/process today?” How we did something yesterday, last week or even last year may have been the best approach at the time, but it doesn’t mean it is the best approach today. Keeping our past experiences in mind and using this information to make better decisions today should be our goal. Next time you are asked to change a process and you find yourself thinking or saying, “…we can’t do that…” or “…we have always done it this way…” STOP and THINK, are you holding onto yesterday or do you really believe the old process is better. Change is inevitable and can be stressful but change can be very rewarding. Without change there will be no improvement.

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It is hard to believe NACE was a month ago already! I had hoped to post a recap for everyone as soon as we got back to Portland. It’s been a whirlwind since we returned, partly because NACE was such a great show for us.

Automotive Aftermarket Industry Week (AAIW) took place in Las Vegas November 3-8. AIA consists of three main shows: AAPEX, SEMA and NACE.

To kick the week off our friends at Aquapel were exhibiting at AAPEX and allowed us to spend time in their booth to meet with customers and prospects. Anyone who hasn’t already really needs to check out Aquapel rain repellant. I’ve tried the others, and they don’t come close to stacking up! Aquapel is amazing! www.aquapel.com

We were able to slip away and spend some time at SEMA (Specialty Equipment Market Association). What an overwhelming spectacle SEMA is: 2 Million square feet of exhibits, well over 100,000 people and all kinds of outrageous hotrods & parts that I can’t even describe. The one that sticks in my mind was this crazy motorcycle meets batmobile thing (like I said hard to describe).

With the week in full swing, NACE began November 5th. GTS’ Internet Marketing Services team had a lot to show off:

·       ScoreMyWebsite – This tool continues to be a wealth of information for our customers and prospects. If you haven’t already, check it out now. You can read more about it  here

·       Speaking engagements—It is great to share our expertise with the industry, and it is always well received.

o NACE- 11/5 We focused on strategies for using online marketing to push offline success.

o NWRA- 11/7 We focused on ways to get immediate return on your Marketing dollar

o IGA- 11/8 We covered advanced strategies for gaining online presense

If you are interested in viewing any of these presentations, please let us know.

·       Sonic Rocks- GTS gave away “Sonic Rocks” at our booth. What are Sonic Rocks?

arocks.png

     They’re fun and addictive magnetic rocks that you toss in the air to make noise. They were a huge hit! People were coming from far and wide to find GTS to get noise makers. No matter where you were on the NACE exhibit floor you could hear someone playing with their Sonic Rocks.

      How is this relevant to GTS’ Internet Marketing Services? It’s simple. Marketing is all about getting noticed. We did it! We have new customers coming in the door today, because we got their attention. Are you doing enough to get noticed? Are people able to find you?

A whirlwind week to say the least!

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"Facebook?  MySpace?  Twitter?  Aren't these just teenage fads?"

 

To some degree, you are right.  But it is MUCH more than that.  They are examples of titles you may have heard before: Social Media and Social Networking.  Are they valuable to you?  Without a doubt.  Let's review what these terms mean, how they have worked in the past and what you can do to take advantage of them.


SOCIAL MEDIA

In its essence, social media allows us to easily exchange information in many different formats without time or distance being a factor.  One example of this is the Community Portal.  Us GTS folk can create information and share it with you in an instant, no matter where you are.  You, in turn, can create information and share it with us.  It may be in the form of a discussion (forum), a blog post, a video or more.

 

SOCIAL NETWORKING

Social networking allows you to keep in touch with people you would normally lose track of.  Because of that, you can keep in touch with many more people.  In the past, to keep in touch with someone you would have to keep a rolodex, or use Outlook to manage contacts.  But what if one of those contacts changed their email or phone.  You might not ever know.  Using social networking they change the information and you are always updated.  You may use LinkedIn and get connected with many professionals you would not normally be able to keep in contact with.  Sometimes you only want a casual connection and don't always want to send a Christmas card.  This allows for those casual connections.  It also helps you find people with the expertise you might be looking for - like our "People" section of the Community Portal.  (In fact, if you are so inclined, sign up for LinkedIn and join the AUTO GLASS networking group and get connected with others in the industry.)


THE GOOD, THE BAD AND THE UGLY

Sure, social media and networking can be abused (and my opinion is that often it is).  But within the tools out there are silver linings that can turn golden.  Here are a couple examples of how social media has helped two companies.


COMCAST

A technician came to a customer's home to do some repair.  Instead, the person ended up sleeping on the couch for over an hour while on hold with Comcast.  The home owners took a video, quickly edited it and posted it to the Internet:

 

 

Thousands of people saw it.  They passed it on to friends.  Others (who had similar experiences) posted their videos.  Soon, ComcastMustDie.com was born.  Anyone who had a bad experience with  Comcast could post their experience.  It was a PR nightmare for Comcast.  Then one Comcast person decided to use the very thing that created the mess to their advantage.  They joined ComcastMustDie.com and started resolving customers' concerns.  Another employee created @ComcastCares on Twitter and started servicing customers there as well.  Instead of making the customer come to Comcast to voice concerns, the employees went to the customers.

 

As a result, Comcast's service has greatly improved and they turned a disaster into a an opportunity to deliver better customer service.


BLENDTEC

How do you make a food blender popular and stand out from all the others?  That was the question the president of Blendtec was trying to answer.  Think of it - nothing could be more generic than a food blender.  But how to do you make the world take notice of YOUR blender?  The answer was to do what blenders do best.  Blend.  Blend without reservation.  Blend iPhones, garden hoses, Transformer toys, oh, and food (even if it is still in a can).  Then video the blending and create WillitBlend.com and make it easy for people to share it with others.

 

The result?  Thousands of people viewed it and passed it on to thousands more.  The blender was featured on the Discovery Channel.  The president of Blendtec is now on a speaking tour.  There is a rumored 500% increase in sales.

 

And these are not the only two companies that have benefitted from Social Media.  DellZapposMcNeil Consumer Healthcare. Southwest Airlines.  Companies of ALL sizes, shapes and products.

 

 

WHAT ABOUT YOU?

Don't think that people have been talking about your business?  Think again.  Do some research.  I would not be surprised if people are already talking about you.


THE BOTTOM LINE

You can ignore the conversations and pretend they are not happening or you can go to your customers.  You can use social media to increase your business, or you can let your competitor do it.  It is up to you.  But to ignore it is pure craziness.

 

If you need help, let us know.  But don't ignore this so-called teenage fad.  Sure, there are faddish elements, but there are other elements you and your business can really take benefit from.

 


UPDATE: POST SCRIPT

I mentioned Facebook, MySpace and Twitter.  Let me explain each very quickly in reverse order...

 

TWITTER - Say what you want to say, but you are limited to 140 characters.  When you "tweet" (create a message on Twitter) everyone can see it.  It is referred to as a micro-blogging platform.  This basically means that you can post information out to the world and anyone can answer.  Not that everyone's posts come to you.  When you sign up you can follow certain people or companies and receive only their updates.  For example, follow GTS.

 

MYSPACE - This was the first site that made it easy for anyone to customize their site and add anything they want to - videos, music, flash animation - anything.  It also allowed you to connect to others very easily be 'friending' them.  Teenagers are the largest group of users.  This was the first attempt at any service like this.  Since many people are on it, it is still a good place to sign up with to advertise your business.  Since its creation this type of service has grown up and the most popular current one is...

 

FACEBOOK - Originally started for college students to stay connected with each other, this is often referred to as a 'grown up MySpace'.  It is not nearly as busy and, in the end will allow users to keep in contact with each other.  Where as LinkedIn is more for keeping in contact with other professionals, Facebook traditionally is more for keeping in contact with friends on a social level, although it is heavily used on a professional level as well.  Join the AUTO GLASS group on Facebook.  (I know not everyone is auto glass focused - more groups coming...)

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GTS takes another big step in delivering complete business management solutions for the glass industry with our partnership with GDS Storefront Estimating. GDS Storefront Estimating has been a leading provider of commercial glazing design and estimating software for many years. With the release of WinBidPro v15 , GDS has taken the drawing and estimating capabilities to a new level.

 

GDS presented WinBidPro v15 at the GTS Client Conference in Las Vegas back in September. I was impressed by the excitement shown from our customers as GDS highlighted the differences between v14 and v15, a true CAD design engine and no restrictions on project size to name a couple.

 

With GlasPacLX Glazier Edition, you can import the material takeoffs for parts and glass generated by WinBidPro v15 directly into a job estimate. This is another step in providing a complete end-to-end solution for commercial glaziers; a seamless flow of information from estimate to GlasPacLX for contract management and billing, and finally to Microsoft Dynamics or QuickBooks for accounting.

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We have now officially launched Not authorized to view the specified community 2123!  We are excited about this one because it gives you, our customers, the ability to let your ideas be heard.  We want to know how we can make GlasPacLX better for you.

LXStorm allows you to submit ideas / enhancements to GTS. We welcome feedback and ideas from you, the people who use it every day.

 

This also gives another level of customer service that you did not have before.  Now you are given a place where not only can you submit an idea, but if you like an idea someone else submitted, you can comment and thus cast your 'vote' on it.  As this gets used more and more it will allow us to have a fresh perspective into what you need.

 

Each idea will, in the least, be responded to by someone from the GTS Support department.  In addition, we welcome anyone to post on any other ideas.  Would you like to see an existing idea, but modified a little?  Add a response.

 

So, let your voice be heard!  Submit your ideas and suggestions today!

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After 15 years of bleeding "[PPG|http://www.ppg.com/]-Blue" I woke up on October 1st working for a new company....[Pittsburgh Glass Works|http://corporateportal.ppg.com/na/PGW/default.htm]. It has been many months in the making and after a lot of hard work we have reached this important milestone. Since the purchase by Kohlberg and Companyis now official, I can share with you my thoughts on the Company's path forward.

 

PGWlogo.jpg

 

Bottom line, I am more excited about the future than ever.

 

Kohlberg & Company brings with it a wealth of knowledge and experience in the automotive industry. Our new Chairman and CEO, James D. Wiggins, has been affiliated with Kohlberg & Company since 1996. During his tenure with the firm, Mr. Wiggins has held the positions of Chairman and Chief Executive Officer of five Kohlberg portfolio companies in the automotive and industrial sectors. Prior to becoming an Operating Principal at Kohlberg, he was Group President of the Stant-Schrader Group of the Gates Group of Companies and then President and Chief Executive Officer of the Gates Group, a $3bn automotive and industrial subsidiary of Tomkins PLC.

 

The executive leadership of the business to support Mr. Wiggins has remained in tact. Although this is a time of unprecedented change, the core philosophies, vision, and strong leadership that have enabled the company to deliver superior products and services to the market remain stable.

 

From a focus perspective, it is a win for both PPG and Pittsburgh Glass Works. Clearly, PPG is shifting its' focus to be a coatings and specialty products company. As stated in the July 8, 2008 press releaseon the sale:

"This transaction is another positive step forward in our portfolio transformation," said Charles E. Bunch, PPG chairman and chief executive officer. "It enables us to focus more on coatings and specialty products, and significantly reduces PPG's exposure to the U.S. automotive market."

Whereas Pittsburgh Glass Works will be making significant investments in the business to grow, compete and deliver superior value to our customers.

 

For GTS customers specifically, our strategy remains the same. We will,

  1. Maintain our leadership position in the auto glass software market

  2. Grow by enhancing the value we bring to the residential and commercial flat glass software market

  3. Diversify with new products and services in new markets

    • Internet Marketing Services for the auto glass, flat glass and collision markets

    • Partnership wtih Microsoft Dynamics "best-in-class" financial applications specifically tailored for the glass industry

 

And with the new Company I am more confident than ever that we will deliver on our promise.

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http://gtscommunity.com/portal/images/external/Nav-DIS.png

Forums?  Discussions?  What is the difference and why would I ever use them?

 

 

Answer #1: There isn't a difference.  They are the same.

Answer #2: Oh my goodness.  If you are not using them you really are missing out on a TON of information.

 

As a personal example, my clothes washer started to leak - no wait - it started to gush out water.  I did a Google search and it took me to a forum which walked me through diagnosing the problem.  Bam.  Found the source of the fountain in one minute.

 

Then I went back to ask my next question, "How do I fix it?"  Other people had the same question.  Fortunately for me many other people have answered that question.  Each answer had a little different slant (which is a good thing - I'll show you later).  Again, the forum gave me step by step instructions on how to take out the defective part and replace it.  I took it out (with ease) and my wife picked up the new part the next day.  Now, to get it in... Again, with the simple instructions it didn't take me long.  But there was one step that said, "To do this next part, you will need two people."  Well, guess what?  I figured out how to do it by myself.  After I was all done I went back in and told everyone else how to do it without the second person. My wife thought I was a genius and for a small investment I saved TON of money on a Maytag Repair Man.

 

I didn't have to wait until the morning to get on the phone and call someone.  I didn't have to take a training class in washer repair and learn a whole bunch of information when all I wanted was something very specific.  I didn't have to lose sleep over it at all.  Ahhhhh.  Peace of mind.

 

I also run other social networks for other organizations.  On a conference call last night I was asked, "What are the benefits of using discussions instead of the phone or email?"

 

 

  1. Your Own Time:  You don't have to wait on the phone with "Maytag Support."  When YOU have the time, you create a new Discussion, ask your question and walk away.  When someone answers (and they will) you will be notified, or use Not authorized to view the specified document 2612.

  2. Many Different Perspectives: When you ask the question, it doesn't go to just one person.  It goes to potentially thousands of people (and in the case of the Community Portal, it goes to over 1000 members including our Support department).  Anyone can answer it.  And the beauty of this is that everyone has a different perspective.  Sure, there may be one basic answer to a question, but we all have our own view.  My view of it may not match yours - it may be just a bit off.  But someone else may share your view and give you the exact answer you are looking for.  Also, if the answer can be debated, you get a wealth of knowledge in the exchange of ideas.

  3. Searchable:  Email and phone conversations are for that one time.  After that you delete the email or hang up the phone.  With Discussions the questions and answers will always be there, waiting for you.  Do a quick search, use TAGS(like topics) or browse by 'Community'.  There are a number of ways to find the information.  But it will always be there for you.

  4. 1:Many: You get to benefit from others' curiosity!  They ask the question (the '1') and anyone (the 'many') can see the answer.  It is not so with phone and email.

 

 

Try it!

 

Do you want to know how a piece of the software works?  Ask a question in the GlasPacLX community.  Want to see what others are doing for a particular part of their business?  Ask your question in the Industry community.  The more that ask, the more that answer, the more information you have at your fingertips.  (You must be logged in to ask a question, but not to view any of the Discussions.)

 

It is yours for the taking!

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(Every week we post a new Tip & Trick video for LX. )

 

The next Tips & Tricks video is now up:

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How do you edit an invoice that has come back from EDI with a rejection?  Easy. Mark Petrich will show you.

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We just returned from GlassBuild America 2008 in Las Vegas and despite the poor economic conditions the attendance at the event was healthy and the mood was positive.

 

GTS had a lot to unveil at this year's show and it was a great opportunity for us to get feedback from customers and prospects:

 

  • One-of-a-kind partnership with GDS Storefront Estimating that now connects GDS output with the Job Management Module within GlasPacLX Glazier Edition

  • http://www.scoremywebsite.com/ that lets you score your website on 100 critical optimization criteria..and best of all, it rates your site specifically against the competition in your industry

  • Currently released enhancements to our Glazier Edition and Microsoft Dynamics GP Financials Partnership

  • New commercial glazing features scheduled for release in early 2009

 

The feedback we received at the show was great. We were able to identify some new solutions that will drive increased efficiencies for our customers. And, most importantly our future plans for our flat glass software and Internet Marketing Services were validated. It was great to hear that we are on the right track.

 

Many thanks to Microsoft for joining us at the show with the "Microsoft Across America Truck" and to the NGA and GTS staff for making the show a success.

 

Although this was primarily a flat glass focused show it was a real treat to watch the American Master Installer Auto Glass Championship. Jeff Olive of Glasspro won the competition to become the 2008 American Master Installer Champion! And we were especially proud of this year's first-runner up, Randall Layton of Mr. Go-Glass in Delaware a long-time GTS customer. Great job Randy! You can watch an interview with Randy at http://www.youtube.com/watch?v=KcCsfJJQHGc.

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Have you ever forgotten someone's name just as soon as you met them?

 

I recently listened to a speech on the book Remember Every Name Every Time: Corporate America's Memory Master Reveals His Secrets by Benjamin Levy. In the book Levy, a "memory trainer" known for wowing groups of 150 by reciting all of their names shortly after meeting them, describes two different procedures that can be used in any personal or professional setting.

 

The speech focused on the FACE approach, which teaches you to imprint correct names in the first place and then link them to specific faces. Not that I ever have a problem with this......but, I thought I would share the information I learned. (disclaimer: I have not read the book...just listened to the speech)

 

One of the goal's of the FACE approach is to say the name three times when you initially meet someone.

 

F = Focus When you are meeting new people you need to be fully present, in the moment. Truly appreciate why you are there and what this new person has to offer. Be more interested than interesting.

 

A = Ask When meeting someone new, repeat the name back to them in the form of a question. "Did you say your name was David?" or "What do you do for a living, David?"

 

C = Comment When you are talking to the person connect or categorize the name with someone you know or something that you appreciate. "Julie, my daughter's name is Julie." or "Woody, as in the best college football coach of all-time, Woody Hayes."

 

E = Employ During the discussion use the name at the beginning or at the end of a sentance. "It was very nice meeting you, Jack" or "You know Jack, this financial crisis is serious"

 

I have been testing this approach and it seems to be working fairly well for me.  The key will be practice, practice, practice.  

 

 

Amazon's Link to the book:

http://www.amazon.com/Remember-Every-Name-Time-Corporate/dp/0684873931/ref=sr_1_ 1?ie=UTF8&s=books&qid=1222709508&sr=8-1

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